Company Description

Kaana brings people together by celebrating the stories behind food and culture. By combining short-form video with innovative navigation tools, Kaana helps users quickly explore and connect with the foods and places that inspire them the most. We highlight the rich culinary heritage found in every city, district, and kitchen. Kaana is evolving the tradition of storytelling through meals into the digital era, creating meaningful connections and experiences for our community.

Role Details

We are looking for a passionate and results-driven Digital Marketing Specialist to take the reins of our marketing operations. This is not just an execution role; you will be the architectural voice of our brand, responsible for crafting high-level strategies while staying hands-on with daily operations.

As a core member of a lean startup team, you will wear multiple hats: strategist and creator. We are looking for a "builder" with the hunger to learn; if you thrive in ambiguity and love the challenge of scaling a brand from the ground up, we want to hear from you.

Key Responsibilities

Strategy & Execution:

Develop and execute comprehensive digital marketing campaigns with a heavy focus on short-form video (TikTok, Reels, Shorts) and community growth.

Content Ecosystem:

Oversee the content calendar and production pipeline, ensuring our storytelling mission aligns with engagement metrics and brand visibility.

Data-Driven Growth:

Obsessively monitor web and social analytics. Translate raw data into actionable insights to pivot strategies quickly—a necessity in our lean environment.

Startup Agility:

Collaborate directly with the founders to align marketing efforts with product updates and business goals. Be ready to jump in on tasks outside your traditional scope when needed.

Qualifications

Experience:

We value enthusiasm, creativity, and impact over the number of years on a resume. Whether you are self-taught or professionally trained, show us your burning passion for Digital Marketing, Social Media Management, and Growth Marketing.

Culinary Storyteller:

You have a genuine obsession with food and the skills to capture it. From shooting mouth-watering visuals to editing engaging reels, you know how to translate a culinary experience into digital content that stops the scroll.

Startup DNA:

You are comfortable working with limited resources and tight deadlines. You possess a "scrappy" mindset and are eager to solve problems the moment you spot them.

Technical Skills:

A strong working knowledge of social media algorithms, SEO basics, and analytics tools (Google Analytics, Meta Business Suite).

US-Based:

Must be located in the United States with a strong understanding of US consumer culture and trends.

Preferred (Bonus Points)

Experience scaling a consumer app or B2C platform.
Hands-on video editing skills (CapCut, Premiere, etc.).
Previous experience working in a fully remote role or an early-stage startup.
*MANDATORY APPLICATION INSTRUCTIONS**

Generic applications will not be reviewed. To be considered, your cover letter must include the following two items:

The Local Strategy:

Answer this question

"If you were filming a 3-part video series on Maui's 'hidden culinary gems,' which three spots would you feature and why?"

Your Portfolio:

Include links to your portfolio or active social media handles (TikTok, Instagram Reels, YouTube Shorts) that specifically demonstrate your ability to create engaging, short-form video content.

✨ Job alerts

✨ Job alerts

Customer Service & E-Commerce Supervisor (m/w/d) - Full Time

Digital Marketing Specialist