Marketing & SEO Manager at La Sierra University Riverside, CA

Marketing & SEO Manager job at La Sierra University. Riverside, CA. Job Description

The manager of marketing and SEO (Search Engine Optimization) will support development and implementation of marketing campaigns, social media, events, and university website maintenance to ensure it is optimized to achieve high-page ranking in organic/paid searches in the Department of Marketing and Communications. The manager of marketing and SEO will report to the director of marketing and communications and will work closely internally with all team members in the Department of Marketing and Communications, as well as other key stakeholders, including senior leadership.

Duties and responsibilities

• Campaign execution: Follow strategies, branding guidelines, and marketing templates to ensure campaigns are precise and effective.
• Content creation: Support producing marketing content, such as presentations, promotional materials, social media posts, etc., in collaboration with marketing and communications team.
• Campaign reporting: Create reports on campaign results and metrics to assess success, where needed.
• Administrative tasks: Maintain marketing databases, promotional materials inventory, calendars, tracking sheets, etc. in support of marketing and communications department campaigns and events.
• Event planning: Coordinate event logistics, where needed.
• Provide continuous improvement for the website by making updates to content, where needed, to increase user engagement.
• In consultation with the director of marketing and communications, work to ensure content, design, social media, and marketing are aligned to produce best SEO results.
• Help the director of marketing and communications identify and create audience personas to better target identified audiences.
• Stay up to date with the latest SEO and digital marketing trends and best practices.

Competency

The manager will be assigned extended multiple projects that must be completed within a set timeframe. Must be a self-motivated, detailed-oriented person with exceptional organizational, verbal, written, interpersonal and planning skills with ability to meet deadlines. The manager must be able to work in a team environment with keen work ethic, initiative and ability to work through ambiguous situations. .

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience

Bachelor's degree (B. A. or B.S.) from four-year college or university required; and one to three years related professional experience marketing and/or communications preferred; professional experience in a higher education setting preferred.

Computer Skills

To perform this job successfully, the manager must have the ability to use Microsoft Office suite (Word, Excel, and PowerPoint) and Teams, email and collaborative platforms, such as Google products to generate reports (Gmail, Docs, Sheets, Slides, Forms), including Google Analytics and Google Tag Manager, MailChimp, Kajabi, texting applications, notification systems, etc. Knowledge of the TYPO3 content management system software and WordPress is a plus, while the ability to learn it in a short period of time is essential. Strong social media skills and knowledge of social media platforms are preferred.

Language Ability

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public (good customer relation skills).

Math Ability

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret various types of graphs.

Reasoning Ability

Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Supervisory Responsibilities

None

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is somewhat exposed to risk of electrical shock. The employee is occasionally exposed to wet or humid conditions (non-weather);. The noise level in the work environment is usually moderate.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee must regularly lift and /or move up to 10 pounds, frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include Close vision, Distance vision, Peripheral vision, Depth perception and Ability to adjust focus. While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee is frequently required to sit; reach with hands and arms and stoop, kneel, crouch, or crawl. The employee is occasionally required to stand; walk and climb or balance.

Annual Salary

$68,640.00, plus generous benefits

• Comprehensive health coverage
• Tuition Assistance (spouse and dependent eligibility)
• 10 Paid Holidays
• FSA, Pet Insurance, Legal Services, Identity Protection Services, and more!

Qualifications

• The manager will be assigned extended multiple projects that must be completed within a set timeframe
• Must be a self-motivated, detailed-oriented person with exceptional organizational, verbal, written, interpersonal and planning skills with ability to meet deadlines
• The manager must be able to work in a team environment with keen work ethic, initiative and ability to work through ambiguous situations.
• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
• To perform this job successfully, the manager must have the ability to use Microsoft Office suite (Word, Excel, and PowerPoint) and Teams, email and collaborative platforms, such as Google products to generate reports (Gmail, Docs, Sheets, Slides, Forms), including Google Analytics and Google Tag Manager, MailChimp, Kajabi, texting applications, notification systems, etc
• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public (good customer relation skills)
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals
• Ability to compute rate, ratio, and percent and to draw and interpret various types of graphs
• Ability to define problems, collect data, establish facts, and draw valid conclusions
• Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job
• The employee must regularly lift and /or move up to 10 pounds, frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds
• Specific vision abilities required by this job include Close vision, Distance vision, Peripheral vision, Depth perception and Ability to adjust focus
• While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear
• The employee is frequently required to sit; reach with hands and arms and stoop, kneel, crouch, or crawl

Benefits

• Annual Salary:
• $68,640.00, plus generous benefits
• Comprehensive health coverage
• Tuition Assistance (spouse and dependent eligibility)
• 10 Paid Holidays
• FSA, Pet Insurance, Legal Services, Identity Protection Services, and more!

Responsibilities

• The manager of marketing and SEO (Search Engine Optimization) will support development and implementation of marketing campaigns, social media, events, and university website maintenance to ensure it is optimized to achieve high-page ranking in organic/paid searches in the Department of Marketing and Communications
• The manager of marketing and SEO will report to the director of marketing and communications and will work closely internally with all team members in the Department of Marketing and Communications, as well as other key stakeholders, including senior leadership
• Campaign execution: Follow strategies, branding guidelines, and marketing templates to ensure campaigns are precise and effective
• Content creation: Support producing marketing content, such as presentations, promotional materials, social media posts, etc., in collaboration with marketing and communications team
• Campaign reporting: Create reports on campaign results and metrics to assess success, where needed
• Administrative tasks: Maintain marketing databases, promotional materials inventory, calendars, tracking sheets, etc. in support of marketing and communications department campaigns and events
• Event planning: Coordinate event logistics, where needed
• Provide continuous improvement for the website by making updates to content, where needed, to increase user engagement
• In consultation with the director of marketing and communications, work to ensure content, design, social media, and marketing are aligned to produce best SEO results
• Help the director of marketing and communications identify and create audience personas to better target identified audiences
• Stay up to date with the latest SEO and digital marketing trends and best practices
• Ability to write reports, business correspondence, and procedure manuals
• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
• While performing the duties of this job, the employee is somewhat exposed to risk of electrical shock
• The employee is occasionally exposed to wet or humid conditions (non-weather);
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
• The employee is occasionally required to stand; walk and climb or balance