· Develop and execute merchandising and promotional strategies to drive sales and profitability on our e-commerce channel

· Implement SEO best practices to improve product visibility and search rankings, in collaboration with our digital agency and internal dev

· Oversee the creation and maintenance of product listings, including descriptions, images, and specifications

· Work closely with the buyers to align on product assortment, pricing, inventory and promotions to optimize sales and margin

· Support marketing and design with product/category recommendations, landing pages, special price groups, coupon codes and more as needed for marketing

· Analyze sales data and customer behavior to inform merchandising decisions and identify opportunities for growth

· Monitor and report on key performance indicators (KPIs) such as product performance, search, conversion rates, average order value, and customer retention

· Manage ecommerce promotional campaigns and seasonal events to drive traffic and sales

· Acquire and manage product reviews in collaboration with Customer Service

· Stay up-to-date with industry trends and competitor activities to maintain a competitive edge

Skills & Other Requirements

· Hands-on experience in ecommerce merchandising and product promotions

· Strong understanding of SEO, digital marketing and promotions.

· Working knowledge of product management tools and ecommerce platforms

· Proficient in data analysis and using analytics tools (eg. Google Analytics, Clarity, etc.)

· Strong skills in Microsoft Office suite including Excel

· Intellectually curious problem solver with excellent organization, time management, and multi-tasking abilities

· Detail-oriented with strong organizational skills and ability to adapt in a dynamic work environment

· Work onsite at least 3 days a week, opportunity to work offsite during core hours 2 days a week. Due to the 24/7 nature of ecommerce, you must have flexibility outside regular work hours for occasional site-health checks and trouble shooting as needed.

Desired qualifications/Education

Bachelor’s degree in Marketing, Business or a related field
3+ years experience in ecommerce merchandising and SEO
Experience in a multi-category retail brand preferred
Promotional and marketing copywriting experience a plus

If you're passionate about e-commerce and ready to make a significant impact at Heartland America, we invite you to apply today! Join us in delighting our customers with exceptional products and service.

Job Type: Full-time

Pay: $59,663.00 - $66,294.00 per year

Benefits

401(k)
401(k) matching
Dental insurance
Employee discount
Flexible schedule
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Parental leave
Vision insurance

Schedule

8 hour shift
Day shift

Ability to Commute

Chaska, MN 55318 (Required)

Ability to Relocate

Chaska, MN 55318: Relocate before starting work (Required)

Work Location: Hybrid remote in Chaska, MN 55318

Qualifications

You’re a digital marketer with experience in ecommerce merchandising, promotion and SEO who’s eager to build your expertise
You must have a strong understanding of digital merchandising strategies, product categorization, promotion and markdown strategies and SEO
Hands-on experience in ecommerce merchandising and product promotions
Strong understanding of SEO, digital marketing and promotions
Working knowledge of product management tools and ecommerce platforms
Proficient in data analysis and using analytics tools (eg
Google Analytics, Clarity, etc.)
Strong skills in Microsoft Office suite including

E-Commerce Merchandising & SEO Specialist

Job Type