Bachelor's (Required)

Benefits

We are a small agency with a supportive staff
You will have the opportunity to interact with every single one of your co-workers, including the owner, on a regular basis
Benefits include paid time off, medical insurance, dental insurance, customizable and flexible work-from-home policy, 401K with matching, flex schedule, and summer Fridays
Salary is commensurate with experience and existing skill set
There is an opportunity for growth in the organization as you make your impact
Pay: $55,000.00 - $85,000.00 per year
401(k)
401(k) matching
Dental insurance
Flexible schedule
Health insurance
Paid time off
Vision insurance
Monday to Friday

Responsibilities

You will work closely with 10-25 key accounts to fuel the growth of their businesses by providing them with hundreds of new customers each month through numerous advertising streams
Foster, develop, and maintain relationships with customers on 10-25 SMB (small and medium-sized business) and/or franchisee accounts
Regular communication and follow-up are important
Manage pay-per-click campaigns on Google Ads and Microsoft Advertising, including keyword research, ad copy testing, machine learning, bid management, and advanced strategies like smart bidding, automated rules, and geo-targeting, while optimizing for key metrics such as conversion rate, CPC, ROI, and ROAS
Proactively recommend and implement optimization strategies to improve lead volume and uncover new growth opportunities through campaign optimization, budget adjustments, and targeting refinements
Analyze market and performance data to find opportunities for expanding business, using insights to recommend the best locations for new stores or offices based on customer demographics, competition, and demand
Continuously track key performance metrics (e.g., impressions, clicks, conversions) and identify anomalies or areas of underperformance
Provide actionable insights and recommendations in SEM and SEO areas
Collaborate with cross-functional teams including other digital marketing strategists, programming, and social media/content teams to align strategies and drive continuous performance improvements
Keep up with changes in the Local SEO and SEM industry by proactively reading relevant blogs and news stories
Content development for the website that explains services and drives visitors to convert into leads
Guiding customers with their reputation management
Assessing trends and changes in Google Analytics to drive growth and improvements on client accounts
Execution for Google Paid YouTube, Demand Gen, PMAX campaigns including planning, trafficking, day-to-day optimizations & budget pacing
Manage audiences across channels (contextual, look-alikes, affinity groups for targeting)
They are adept at working with numbers and spreadsheets, can easily recognize trends in statistics over time, and can turn them into actionable items that drive growth
You always ask the question “why” when analyzing results and can translate the data into practical steps to help grow
They enjoy working independently, but can also collaborate with teammates
They communicate effectively with co-workers and clients
They are comfortable speaking with customers one-on-one by phone, email, video call, and in person
They can turn a challenging customer into a raving fan

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Remote - Digital Marketing & Paid Search Strategist

Job Type