Digital Transformation Specialist

Digital Marketing Strategist

Transform your career with a role that amplifies our digital presence through strategic execution and optimization across online channels.

The ideal candidate boasts expertise in digital platforms, drives the development of impactful digital strategies, and translates brand values into actionable initiatives.

• Define and execute a comprehensive digital marketing strategy, ensuring seamless alignment with business objectives and brand positioning.
• Oversee SEO, SEM, paid media, CRM, content marketing, and marketing automation efforts to drive results.
• Develop social media strategies and calendars across multiple platforms (Meta, TikTok, YouTube, LinkedIn) for maximum engagement.
• Guide the creation of high-impact digital content aligned with brand identity and industry trends.
• Monitor key performance indicators, return on investment, and analytics to inform campaign optimization and report findings to senior management.
• Collaborate on integrated projects such as events, video campaigns, and branded content.

Requirements

• Bachelor's degree in marketing, communications, or related field.
• At least 3+ years of experience in digital marketing, including social media management in automotive industry or media agencies.
• Strong knowledge of paid media, SEO/SEM, analytics tools, and content strategy.
• Excellent communication and project management skills.
• Fluency in both Italian and English.
• Ability to work in cross-functional teams in an international environment.