Director of Digital Strategy

We are seeking a highly strategic and performance-driven leader to lead our paid social media initiatives across platforms, with a primary focus on Meta (Facebook/Instagram).

Key Responsibilities

Work closely with cross-functional teams to execute paid social strategies across multiple platforms.
Lead and manage a team of paid social strategists, ensuring campaigns meet performance benchmarks and goals.
Develop data-driven media plans rooted in performance metrics and audience insights.
Oversee budgeting and work closely with teams to establish budgets and recommend adjustments based on performance.
Collaborate cross-functionally with creative, analytics, and client/account teams to align goals and deliver results.

Requirements

7+ years of digital marketing experience, with 5+ years focused specifically on paid social media.
3+ years of experience in a digital agency environment, leading client accounts or internal brands.
Deep expertise in Meta Ads Manager, with advanced proficiency in campaign setup, optimization, and audience targeting.
Strong understanding of tracking methodologies and analytics platforms.

Qualifications

7+ years of digital marketing experience, with 5+ years focused specifically on paid social media
3+ years of experience in a digital agency environment, leading client accounts or internal brands
Deep expertise in Meta Ads Manager, with advanced proficiency in campaign setup, optimization, and audience targeting
Strong understanding of tracking methodologies and analytics platforms

Benefits

Responsibilities

Work closely with cross-functional teams to execute paid social strategies across multiple platforms
Lead and manage a team of paid social strategists, ensuring campaigns meet performance benchmarks and goals
Develop data-driven media plans rooted in performance metrics and audience insights
Oversee budgeting and work closely with teams to establish budgets and recommend adjustments based on performance
Collaborate cross-functionally with creative, analytics, and client/account teams to align goals and deliver results

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Chief Digital Marketing Officer