Do you thrive on developing and shaping products consumers love?

If you know how to turn market insights into strategic product wins, this is your next big opportunity. We’re looking for a Product Marketing Manager who excels at driving consumer-driven product development, balancing innovation, strategy, quality, and speed-to-market.

What You’ll Do

You will own and influence the full product development journey, from early-stage concepts through commercialization and launch, with a focus on delivering products that stand out on shelves and online.

Product Development & Lifecycle

Lead product lifecycles including new SKUs, briefs, specs, extensions, and rationalization
Evaluate and approve samples to ensure brand and customer alignment
Negotiate costings to achieve margin targets
Define quality expectations in partnership with Quality and Manufacturing

Go-to-Market Strategy

Build compelling product positioning and messaging informed by consumer insights, POS data, and licensor direction
Execute cross-functional launch planning and marketplace activation
Develop sales collateral including datasheets, case studies, and presentations
Manage turnover, channel priorities, and MOQs to ensure launch success

Market Insights & Strategy

Conduct market research to track trends, consumer needs, and competitive activity
Recommend solutions that elevate category leadership and portfolio strategy
Identify business opportunities that improve value, innovation, and brand positioning

Cross-Functional Collaboration

Work closely with Sales, Marketing, Sourcing, Manufacturing, Planning, Finance, and Customer Service
Partner with international suppliers and domestic teams to ensure aligned communication
Build strong relationships with licensors, vendors, and internal stakeholders

We’re Looking For Someone Who

Has a passion for creating meaningful, consumer-driven products
Uses insights and analytics to influence strategic decisions
Can balance creativity with operational discipline
Thrives in a collaborative, fast-moving environment
Inspires trust and alignment across cross-functional teams

What You Bring

5+ years of product development experience in consumer goods
Licensed and/or private-label experience strongly preferred
Bachelor’s degree in Business, Marketing, or related field
Strong project management skills with an ability to manage multiple priorities
Working knowledge of go-to-market strategy, positioning, and competitive landscape

What Success Looks Like

You lead the creation of products that deliver meaningful customer value
You enhance efficiency and strengthen cross-functional processes
You bring creativity rooted in insights—not guesswork
You collaborate seamlessly to commercialize products that win

Why You'll Love Working With Us

Competitive salary with performance growth opportunity
Medical, dental & vision insurance
401(k) with company match
Paid time off, holidays, and personal days
Supplemental insurance options
Hybrid work schedule (3 days onsite, 2 days remote)
Supportive team where your contributions truly matter

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Product Marketing Manager