Product Marketing Manager

Do you thrive on developing and shaping products consumers love?

If you know how to turn market insights into strategic product wins, this is your next big opportunity. We’re looking for a Product Marketing Manager who excels at driving consumer-driven product development, balancing innovation, strategy, quality, and speed-to-market.

What You’ll Do

You will own and influence the full product development journey, from early-stage concepts through commercialization and launch, with a focus on delivering products that stand out on shelves and online.

Product Development & Lifecycle

• Lead product lifecycles including new SKUs, briefs, specs, extensions, and rationalization
• Evaluate and approve samples to ensure brand and customer alignment
• Negotiate costings to achieve margin targets
• Define quality expectations in partnership with Quality and Manufacturing

Go-to-Market Strategy

• Build compelling product positioning and messaging informed by consumer insights, POS data, and licensor direction
• Execute cross-functional launch planning and marketplace activation
• Develop sales collateral including datasheets, case studies, and presentations
• Manage turnover, channel priorities, and MOQs to ensure launch success

Market Insights & Strategy

• Conduct market research to track trends, consumer needs, and competitive activity
• Recommend solutions that elevate category leadership and portfolio strategy
• Identify business opportunities that improve value, innovation, and brand positioning

Cross-Functional Collaboration

• Work closely with Sales, Marketing, Sourcing, Manufacturing, Planning, Finance, and Customer Service
• Partner with international suppliers and domestic teams to ensure aligned communication
• Build strong relationships with licensors, vendors, and internal stakeholders

We’re Looking For Someone Who

• Has a passion for creating meaningful, consumer-driven products
• Uses insights and analytics to influence strategic decisions
• Can balance creativity with operational discipline
• Thrives in a collaborative, fast-moving environment
• Inspires trust and alignment across cross-functional teams

What You Bring

• 5+ years of product development experience in consumer goods
• Licensed and/or private-label experience strongly preferred
• Bachelor’s degree in Business, Marketing, or related field
• Strong project management skills with an ability to manage multiple priorities
• Working knowledge of go-to-market strategy, positioning, and competitive landscape

What Success Looks Like

• You lead the creation of products that deliver meaningful customer value
• You enhance efficiency and strengthen cross-functional processes
• You bring creativity rooted in insights—not guesswork
• You collaborate seamlessly to commercialize products that win

Why You'll Love Working With Us

• Competitive salary with performance growth opportunity
• Medical, dental & vision insurance
• 401(k) with company match
• Paid time off, holidays, and personal days
• Supplemental insurance options
• Hybrid work schedule (3 days onsite, 2 days remote)
• Supportive team where your contributions truly matter