Manager, Ecommerce

At WUXLY, we produce the world’s warmest brand of outerwear. Made in Canada, our unique combination of highly technical + sustainable materials delivers elite performance, while respecting the beauty of our planet and remaining peaceful to all living beings. We are creators of warmth, from Wuxly to community, and community into the world. LIVE WARM.

Wuxly is seeking a dynamic eCommerce professional to join our team. This role will be responsible for overall management of the Wuxly eCommerce store and will have a leadership role in the development and implementation of our digital marketing strategy. You will closely monitor user behaviour, sales performance and web analytics to inform and prioritize the optimization of the user journey. Managing the daily operation of the site, you will ensure the publication of all content and the seamless, uninterrupted functionality of the site. Reporting to the Director of Marketing, this role will work closely and collaboratively across all departments to support the sustainability and growth of the Wuxly eCommerce business.

• *Location**:
• Mississauga, ON (required)
• Work from home and remote work acceptable when appropriate.
• *Responsibilities**:
• Act as a Wuxly Movement ambassador in all interactions, fully adopting the #LiveWarm approach
• Analyze website performance, user behaviour and customer data to inform data-led recommendations that improve overall UX as well as broader customer experience, sales and marketing strategies
• Contribute to strategizing and planning of product launches and promotions and track site sales on Shopify on a daily basis
• Own and maintain product catalogue, upload new products and collections to website, and ensure special fulfillment requirements are addressed before product launch
• Prepare the website for launches and promotions and merchandise category and collection pages regularly for optimal customer experience and conversion optimization
• Collaborate with the technical teams regarding the stability of the websites, raise any technical challenges and follow-up resolution
• Collaborate with the Marketing team to create and implement strategic SEO plans and guidelines, provide leadership in creating keyword strategies, link building, implementing the content strategy and increasing ranking in the most important search engines
• Ensure the site is optimized with correct tagging and naming conventions for images, content, products, etc.
• Create weekly and monthly E-Commerce report to share with relevant stakeholders
• Be the in-house champion for digital innovation by continually bringing forward recommendations for site improvements, staying abreast of e-commerce trends and ensuring we adapt as needed
• Additional responsibilities as the role develops
• *Profile**:
• 3+ years of experience in an e-commerce product management role at a consumer-facing consumer goods (fashion, lifestyle, cosmetics) company
• Proven track record of using qualitative and quantitative data to prioritize and drive decision-making
• Expert-level in Google Analytics or other product analytics tools
• Experience A/B testing and analyzing experiments
• Deep understanding of product design, user experience and user journeys
• Strong business acumen and technical knowledge (you are able to work closely with developers and understand project requirements and scope)
• Experience managing relationships with third party web developers
• Strong understanding of user experience research and usability testing methods, and a high comfort level leading these tasks independently
• Demonstrated experience successfully collaborating with a diverse set of peers across disciplines
• Excellent organizational skills and have successfully managed projects in a high-speed, high-pressure environment
• Excellent written and spoken communication skills
• Intellectual curiosity, creativity and a passion to build great products to solve customer and business problems

Wuxly Movement values diversity in our workforce, as well as in our customers, suppliers and others. We provide equal employment opportunity for all applicants and employees, and do not discriminate on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status, or disability.

Wuxly Movement is committed to doing business with local manufacturers, vendors, and partners, and to be leaders in the efforts to reshore manufacturing in Ontario and Canada. Wuxly Movement prioritizes recruiting and hiring local talent into positions to lead these initiatives, and are committed to being positive corporate citizens within our community.