Senior Digital Marketing Strategist - Remote

Our client, a leading innovator in the e-commerce space, is seeking a highly creative and data-driven Senior Digital Marketing Strategist to join their fully remote team. This is a unique opportunity to shape and execute comprehensive digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. As a Senior Digital Marketing Strategist, you will be responsible for developing and managing multi-channel marketing strategies, including SEO, SEM, social media, content marketing, email marketing, and affiliate marketing. The ideal candidate possesses a deep understanding of digital marketing analytics, emerging trends, and possesses a proven track record of delivering measurable results in a fast-paced online environment. This role is crucial for amplifying our client's online presence and connecting with their target audience globally.

Responsibilities

Develop and implement innovative digital marketing strategies aligned with business objectives and target audience profiles. Oversee the planning, execution, and optimization of paid search (SEM/PPC) campaigns across platforms like Google Ads and Bing Ads. Manage and grow organic search rankings (SEO) through content optimization, link building, and technical SEO improvements. Develop and execute social media marketing strategies to increase engagement, reach, and brand loyalty. Create and manage compelling content marketing initiatives, including blog posts, articles, and other digital assets. Design and implement effective email marketing campaigns for lead nurturing and customer retention. Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide actionable insights and recommendations. Manage digital marketing budgets, ensuring efficient allocation of resources and maximum ROI. Stay abreast of the latest digital marketing trends, technologies, and best practices. Collaborate with creative teams, web developers, and product managers to ensure cohesive brand messaging and user experience. Conduct A/B testing and other experiments to optimize campaign performance. Generate regular reports on key marketing metrics and present findings to senior management.

Qualifications

Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Minimum of 7+ years of experience in digital marketing, with a strong focus on strategy development and execution. Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing. Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEMrush, HubSpot, etc. Strong analytical and data interpretation skills, with the ability to translate data into actionable strategies. Excellent written and verbal communication skills, with a knack for creative copywriting. Demonstrated ability to manage multiple projects simultaneously and meet deadlines. Experience working in a remote environment and independently managing workload. Creative mindset with a passion for digital innovation. Experience in e-commerce or SaaS marketing is a plus. This is a fully remote position, offering significant flexibility and the chance to make a substantial impact.