Head of Digital Marketing - Growth Focus

Our client is seeking a dynamic and strategic Head of Digital Marketing to lead their marketing efforts with a strong emphasis on growth in Raleigh, North Carolina, US . This senior leadership role is responsible for developing and executing comprehensive digital marketing strategies that drive customer acquisition, engagement, and retention. You will oversee all aspects of digital marketing, including SEO, SEM, content marketing, social media, email marketing, and paid advertising campaigns. The ideal candidate will possess a deep understanding of the digital marketing landscape, a proven ability to manage budgets effectively, and a track record of achieving measurable growth results. You will lead a team of marketing professionals, mentor their development, and foster a culture of data-driven decision-making and continuous optimization. Responsibilities include market analysis, campaign performance tracking, A/B testing, and reporting on key metrics to executive leadership. Collaboration with sales, product development, and customer service teams is crucial to ensure alignment and maximize campaign effectiveness. A Bachelor's degree in Marketing, Business, or a related field is required, and an MBA or advanced degree is preferred. A minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a leadership or management role, is essential. Experience with marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, Adobe Analytics) is a must. If you are a visionary leader with a passion for driving business growth through innovative digital strategies, we want to hear from you.