Digital Marketing Manager

Our client is seeking a creative and results-oriented Digital Marketing Manager to lead their online marketing efforts. This is a fully remote position, offering the flexibility to work from anywhere in the US. You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns to drive brand awareness, generate leads, and increase customer engagement. Your expertise will span across various digital channels, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising. You will work closely with the marketing team to define campaign objectives, target audiences, and key performance indicators (KPIs). Analyzing campaign performance data and generating insightful reports to optimize strategies will be a crucial part of your role. We expect you to stay abreast of the latest digital marketing trends and technologies to ensure our client remains at the forefront of online engagement. The ability to create compelling content, manage online communities, and leverage analytics tools to measure success is essential. This role requires strong strategic thinking, excellent project management skills, and a passion for all things digital. You will play a key role in shaping our client's online presence and achieving their marketing goals. Responsibilities:

Develop and execute digital marketing strategies across multiple channels. Manage SEO/SEM campaigns to improve search engine rankings and drive traffic. Oversee social media marketing efforts and community engagement. Plan and implement email marketing campaigns. Create and manage content marketing initiatives. Develop and manage paid advertising campaigns (e.g., Google Ads, social media ads). Analyze marketing data and generate reports on campaign performance. Optimize campaigns based on performance metrics and market trends. Stay up-to-date with the latest digital marketing trends and technologies. Collaborate with cross-functional teams to ensure brand consistency. Manage the digital marketing budget effectively. Identify new opportunities for online growth and engagement. Qualifications:

Proven experience as a Digital Marketing Manager or similar role. Demonstrable experience leading and managing SEO/SEM, email marketing, social media, and/or display advertising campaigns. Solid knowledge of website analytics tools (e.g., Google Analytics). Experience with A/B testing and conversion rate optimization. Excellent written and verbal communication skills. Strong analytical and problem-solving abilities. Ability to manage multiple projects simultaneously in a remote setting. Bachelor's degree in Marketing, Communications, or a related field.