Marketing Manager, Go-to-Market

A company is looking for a Marketing Manager, Go-to-Market (GTM).

Key Responsibilities

Own the GTM strategy for the Owner, Developer, and General Contractor segment, identifying growth opportunities

Develop persona-driven messaging and a differentiated narrative to enhance market presence

Lead product launches and execute integrated marketing campaigns to drive awareness and engagement

Required Qualifications

5+ years of experience in B2B SaaS marketing, preferably in product marketing or go-to-market roles

Strong strategic thinking and storytelling skills

Ability to work cross-functionally and influence without authority

Experience in fast-paced or evolving product environments

Bonus : Familiarity with construction, real estate, fintech, or industrial software