USA Social Media Marketing Coordinator

Location: USA - 100% Remote / Home Working (Must permanently live in USA & have the right to work without restrictions to apply for this role)

Contract: 12-month contract - Self-employed contractor. Responsible for own taxes.

Hours of work: 37.5

First things first! What is Twinkl? What is Twinkl's mission?

Twinkl is here to "help those who teach." It's what brings us to work every day. We're proud to create educational resources that can be used at each step of a child's learning journey.

Our award-winning resource collection - created by teachers for teachers - provides unlimited supplementary digital and printable teaching resources at an unbeatable value.

We have over a million editable resources, and new content is added every day. Don't see what you need? Just ask! We make bespoke resources for our members as part of our world-class customer service promise to help those who teach.

We support educators and children around the world, and we’re committed to transforming lives through education.

Whoever you are, whatever you teach, Twinkl is here for you!

The Role

About the Role

Twinkl is dedicated to supporting educators in every state, every classroom, and for every child. We are seeking a Social Media Coordinator to drive our creator partnership strategies and shape our brand presence across key social channels, with a particular focus on TikTok and Influencer Marketing. Not limited to just these channels. This position combines strategic influencer and affiliate program management with hands-on content creation, advancing Twinkl’s mission to inspire a love of learning and empower educators worldwide.

The successful candidate will demonstrate expertise in developing high-impact influencer campaigns, nurturing authentic partnerships, and delivering compelling, educational short-form video content. This role requires a balance of creative storytelling and data-driven performance management, ensuring that every initiative aligns with Twinkl’s vision and measurable impact objectives.

Key Responsibilities

Influencer & Affiliate Program Strategy

Develop and execute influencer marketing strategies aligned with brand priorities, product launches, and campaign KPIs.
Identify, recruit, vet, and build relationships with high-caliber creators across TikTok, Instagram, YouTube, and additional emerging platforms.
Oversee campaign briefs, negotiate deliverables, secure contracts, and ensure compliance.
Establish and optimize Twinkl’s affiliate marketing program, including partner onboarding, promotional planning, payout administration, and ongoing performance management.
Collaborate with internal teams to create and distribute promotional assets for influencer and affiliate use.

Social Media Content Production & Engagement

Conceptualize, produce, and edit high-quality videos that communicate Twinkl’s mission and educational resources.
Monitor trends and integrate relevant formats and techniques to maximize platform reach.
Maintain consistent audience engagement by responding to comments, fostering dialogue, and amplifying educator-led content.
Work alongside content specialists to ensure TikTok storytelling remains aligned with Twinkl’s brand standards.

Performance Reporting & Optimization

Analyze campaign performance, producing detailed reports that include actionable insights and recommendations.
Track influencer, affiliate, and social media metrics to refine strategies for audience growth and engagement.
Maintain a centralized database of campaign performance to inform future initiatives.

Cross-Functional Collaboration

Partner with the Community Manager to nurture authentic relationships and amplify educator advocacy.
Coordinate with the Senior Customer Marketing Manager and Campaign Team to integrate influencer and content initiatives with acquisition and retention strategies.
Collaborate with Product Marketing and Content teams to repurpose influencer and social media assets across digital campaigns.

Trend Awareness & Innovation

Stay informed on emerging trends in influencer engagement, social media content formats, and partnership models.
Recommend new approaches for enhancing reach, engagement, and brand resonance.

Qualifications

2-3 years of experience in influencer marketing, social media management, or content creation, ideally within education, SaaS, or consumer subscription sectors.
Proven track record in managing the end-to-end influencer campaign lifecycle.
Knowledge of content creation and storytelling.
Demonstrated ability to conceptualize, edit, and produce effective short-form video content.
Proficiency in video editing software such as CapCut, Adobe Premiere, or equivalent.
Strong analytical skills with experience interpreting performance data to inform decision-making.
Excellent negotiation, communication, and relationship management capabilities.
Knowledge of legal and ethical considerations in influencer partnerships
Passion for literacy, education, and community empowerment.
Ability to work independently in a remote environment with strong organizational and time-management skills.

Here are some of the things that make Twinkl a great place to work:

Robust compensation and benefits package
15 days of paid time off (PTO) annually plus 13 federal holidays
Accrued paid sick leave
401K employer match
100% employer-funded healthcare plan (Blue Cross Blue Shield), with additional spouse and dependent contribution
Life insurance coverage fully funded
Diversity, inclusion, and belonging. Our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech, and Working Parents.
Continuous Professional Development (CPD). Our ever-evolving program includes monthly progression reviews, Twinkl’s Management Scheme, commercial awareness training, leadership coaching quads, career chats, and mentoring.
Collaboration across continents! You’ll plug into a global team working to help improve the lives of educators around the world.