Digital Marketing Director

Work Term: Permanent

• Work Language: English
• Hours: 40 to 44 hours per week
• Education: Bachelor's degree
• Experience: 2 years to less than 3 years
• Advertising
• Business administration and management, general
• Marketing, other
• or equivalent experience
• ** Work setting**:
• Automobile dealership
• ** Tasks**:
• Direct the development and maintenance of an organization's Internet and intranet sites
• Direct the marketing strategies of establishments
• Evaluate an organization's Internet presence
• Evaluate the marketing strategies used by establishments
• Oversee the preparation of written material for website content
• Develop promotional materials
• Write and edit press releases, newsletter and communications materials
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Initiate and maintain contact with the media
• Maintain and manage digital database
• Copywrite
• ** Supervision**:
• 3-4 people
• ** Computer and technology knowledge**:
• Database software
• LinkedIn
• MailChimp
• Shopify
• ** Area of specialization**:
• Advertising
• Marketing
• Sales
• ** Transportation/travel information**:
• Own vehicle
• Travel expenses paid by employer
• Valid driver's licence
• Willing to travel
• ** Work conditions and physical capabilities**:
• Attention to detail
• Fast-paced environment
• ** Health benefits**:
• Dental plan
• Disability benefits
• Health care plan
• Vision care benefits
• ** Financial benefits**:
• Group insurance benefits
• Registered Retirement Savings Plan (RRSP)
• ** Long term benefits**:
• Tax-Free Savings Account (TFSA)
• ** Other benefits**:
• Free parking available
• Learning/training paid by employer