Vice President of B2B Marketing and Pipeline Development

Are you ready to revolutionize digital ordering and enhance guest engagement in the restaurant sector? At Tillster, we are transforming how brands like Baskin Robbins, Burger King, and Raising Cane's connect with customers through scalable commerce platforms. We are actively seeking an ambitious and strategic Vice President of B2B Marketing and Pipeline Development to spearhead our marketing efforts and drive demand generation.

What You'll Be Responsible For

B2B Demand Strategy & Execution

Design and implement a comprehensive demand generation strategy, focusing on the entire funnel from awareness through to pipeline growth.
Create engaging, customer-centric programs that effectively convey Tillster's unique value proposition.
Lead lead generation, nurturing, scoring, and conversion strategies that prioritize ROI.

Purposeful Campaigns

Initiate high-impact digital marketing campaigns, events, and field marketing initiatives that generate excitement and achieve measurable results.
Collaborate with sales, product, and leadership teams to craft effective messaging that stands out.

Content & Thought Leadership

Communicate our narrative through educational and inspiring content—such as white papers, case studies, videos, and more.
Position Tillster as a leading voice in the commerce platform industry.

Systems & Tools

Manage and optimize our marketing technology stack, including CRM, automation tools, and analytics platforms.
Utilize data-driven insights to inform decisions that enhance our impact.

Sales & Marketing Alignment

Oversee the sales development strategy to ensure effective synergy between marketing and sales teams.
Equip Sales Development Representatives with essential training, resources, and messaging to convert leads into an active pipeline.

Events, PR & Brand Enhancement

Direct PR and media strategies while developing key agency partnerships.
Lead Tillster's participation in trade shows, client summits, and industry events to ignite awareness and demand.

Who You Are

A seasoned B2B marketing leader with extensive experience in demand generation.
A strategic visionary capable of executing innovative plans.
Proficient in CRM and marketing automation tools such as HubSpot, Marketo, or Salesforce.
Expertise in crafting campaigns that resonate with QSR, hospitality, or enterprise technology markets.
A collaborative, data-oriented professional driven by results and eager to create impact!

What You Will Enjoy

Competitive Salary: $190,000 - $225,000 base plus equity.
Health & Wellness: Comprehensive medical, dental, vision, FSA, EAP, and telehealth services available 24/7.
Time Off: Starting with 15 PTO days in the first year, increasing to 22 after year one, plus 10 paid holidays.
Retirement Plan: 401(k) with immediate eligibility.
Growth Opportunities: Tuition assistance, access to Udemy courses, and support for continuous learning.

This is a critical role with high visibility across the organization. If you are ready to drive substantial marketing success and have a passion for building scalable programs, we want to hear from you!

Local candidates are strongly preferred. No visa sponsorship is available. We invite applications only from direct candidates—please, no agencies or phone calls.

About Tillster

Based in the USA, Tillster is the leader in digital ordering and customer engagement solutions. For over a decade, we have created groundbreaking self-service and ordering solutions for mobile, tablet, online, kiosk, call center, and more, enhancing personalized interactions based on consumer preferences. Our platform integrates with over 15 unique POS systems, covering more than 90% of multi-unit restaurants. We provide a single, scalable, enterprise-class solution to create exceptional digital engagement experiences. Our mission is clear: empower restaurants and consumers to engage and transact seamlessly, anytime and anywhere—one consumer at a time, one order at a time—transforming e-commerce in the restaurant industry.

Your Future at Tillster

As a member of the Tillster team, you will embody our core values:

Put Customers First: Always prioritize the satisfaction of our customers.
Collaborate: Engage effectively with diverse perspectives toward shared goals.
Innovate: Welcome creativity and new ideas to fuel growth and improvement.
Operate from Data: Employ critical thinking skills for informed decision-making.
Drive Results: Focus on achieving measurable outcomes and delivering excellence.
Own It: Take responsibility for your actions and contributions to success.
Be Passionate and Have Fun: Infuse enthusiasm into your work and enjoy the journey.

Creating Impact the Tillster Way

We are committed to fostering an inclusive and diverse work environment where every team member is respected, empowered, and enabled to grow. Tillster embraces diversity in all forms and proudly upholds equal opportunity employment practices, ensuring that no discrimination occurs based on race, color, religion, national origin, gender identity, sexual orientation, age, family/parental status, marital status, veteran status, disability, or any protected status.