Vice President of B2B Marketing and Demand Generation

Join us in shaping the future of digital ordering and guest engagement in the restaurant industry as the Vice President of B2B Marketing and Demand Generation at Tillster.

Ready to make a significant impact? At Tillster, we empower brands like Baskin Robbins, Burger King, and Raising Canes with commerce platforms that scale. We are seeking a bold and strategic leader to define and execute a high-impact marketing and pipeline strategy.

What You'll Own

B2B Demand Strategy & Execution

• Architect and execute a full-funnel demand generation strategy from awareness to pipeline acceleration.
• Develop customer-centric programs that highlight Tillster’s unique value proposition.
• Drive lead generation, nurturing, scoring, and conversion strategies focused on maximizing ROI.

Campaigns with Purpose

• Launch dynamic digital campaigns, events, and field marketing initiatives that generate excitement and deliver results.
• Collaborate with sales, product, and leadership to craft compelling messaging that stands out.

Content & Thought Leadership

• Craft engaging content that educates and inspires: white papers, case studies, videos, and more.
• Establish Tillster as a leading voice in the commerce platform space.

Systems & Tools

• Own and optimize our marketing tech stack, including CRM, automation tools, and analytics platforms.
• Make data-driven decisions to scale our marketing impact.

Aligning Sales & Marketing

• Lead the sales development strategy to ensure seamless alignment between marketing and sales efforts.
• Equip SDRs with the tools, training, and messaging needed to convert leads into revenue.

Events, PR & Brand Building

• Oversee PR and media strategies, managing key agency relationships.
• Lead Tillster’s presence at tradeshows, client summits, and industry events to drive brand awareness and demand.

Who You Are

• A senior B2B marketing leader with expertise in demand generation.
• A strategic thinker who is also hands-on and execution-oriented.
• Experienced with CRM and marketing automation platforms such as HubSpot, Marketo, and Salesforce.
• Confident in managing campaigns that resonate with audiences in QSR, hospitality, or enterprise technology.
• Collaborative, data-driven, and motivated by growth.

What You'll Get

• Competitive Salary: $190,000 - $225,000 base + equity
• Health & Wellness: Medical, dental, vision, FSA, EAP, and 24/7 telehealth
• Time Off: 15 PTO days in the first year, increasing to 22 days after the first year, plus 10 paid holidays
• Retirement Plan: 401(k) with immediate eligibility
• Growth: Tuition assistance, access to Udemy, and continuous learning opportunities

This is a high-impact role with visibility throughout the organization. If you are ready to drive measurable marketing success and develop scalable programs, we want to talk to you.

Local candidates are strongly preferred. No visa sponsorship is available. Principals only; no agencies or phone calls, please.