Business & Sales Analyst - Print & Digital Advertising

We are seeking a Business & Sales Analyst to support both print and digital advertising products across a multi-location publishing organization. This role combines business analysis, sales performance analysis, and operational support for print and digital production. The analyst will identify sales trends, evaluate product performance, and ensure advertising offerings align with production, distribution, and digital delivery requirements.

Conveniently located in downtown Cape Coral for commuters from the Fort Myers area.

Key Responsibilities

• Analyze sales performance across print and digital advertising products to identify trends, risks, and growth opportunities.
• Develop and maintain sales reports, dashboards, and KPIs (e.g., revenue, volume, product mix, pricing, and margins).
• Partner with Sales leadership to support forecasting, territory performance, and product strategy.
• Translate advertising sales inputs into production and digital delivery requirements.
• Analyze and document business rules for print production, including page counts, paper weight, printing guidelines, postage requirements, and distribution zones.
• Support digital advertising requirements such as ad placement rules, delivery schedules, and performance tracking.
• Identify process improvements and cost-saving opportunities across sales, production, and distribution workflows.
• Serve as a liaison between Sales, Production, Digital, Finance, and Distribution teams.

Qualifications

• Bachelor’s degree in Business, Marketing, Finance, Operations, or a related field.
• 3–6 years of experience in a Business Analyst, Sales Analyst, or similar analytical role.
• Experience supporting print and/or digital advertising, media, publishing, or sales-driven organizations.
• Strong analytical and data interpretation skills; advanced Excel required.
• Experience with CRM systems, reporting tools, or BI platforms preferred.
• Ability to communicate insights clearly to sales and operational stakeholders.

Salary Range

$65,000 – $85,000 annually, based on experience and qualifications.

Work Environment

• Hybrid work options may be available
• Collaboration with teams across 20 U.S. locations

Company Description70 Unique Markets • 30 States • 120 Million Magazines Mailed Annually

TheHomeMag now known as THM Media, a celebrated staple in the home improvement industry for over two decades, stands at the forefront of inspiring and empowering homeowners across the United States. As a nationally-recognized direct mail publication, it flawlessly operates across 70 unique markets in 30 states, annually delivering an impressive 120 million copies into the hands of eager home enthusiasts.

Our mission transcends the confines of traditional paper, extending our rich, well-crafted content into the digital realm. Our robust online marketplace stands as a testament to our commitment to innovation, seamlessly connecting consumers with a plethora of top-tier home improvement experts. Additionally, our dynamic email advertising programs keep subscribers updated on the latest trends, products, and services.

Throughout our expansive growth and continued success, TheHomeMag has remained dedicated to fostering a committed team. Our thriving corporation comprises over 200 employees, each integral in cultivating a brand synonymous with trust and quality.

A powerhouse in the industry, we proudly boast $150 million in organizational revenue, inclusive of our flourishing franchise markets. We attribute this prosperity to our unwavering commitment to delivering high-value content and services, aligning consumers with the expertise and inspiration they need to turn their house into the home of their dreams. TheHomeMag: your reliable guide for all things home improvement.

Visit thehomemag.com or search #thehomemag on social media.