Digital Marketing Instructor

Founded in 1992, Tamwood International College Ltd. is part of a group of companies that operate a number of carefully designed and managed Career Colleges, Language Schools, Summer Camps, and a work and travel company across Canada and the USA. We are a group of passionate educators and professional and we are looking for someone who wants to make an impact on our organization and help us achieve our mission of transforming lives. We believe that by teaching, coaching, and encouraging our clients we help them develop their talents, achieve their goals and realize their potential.

• *That’s where you come in**

Tamwood Careers is hiring a dynamic and experienced instructor to teach **Paid Channels** in its Digital Marketing Program.

• *Schedule: Monday to Thursday 4pm to 9pm.**
• Prepare lessons and assignments based on the provided curriculum
• Develop the course outline and lesson presentations based in the provided curriculum
• Provide practical activities and case studies to our students
• Work within a team of instructors and help promote a positive atmosphere in the school
• Help students to understand and connect with the digital marketing ecosystem
• *Qualifications**: Bachelor's degree, Diploma or Certificate in Marketing field and 3 years full-time industry experience **OR** 10 years full-time industry experience
• *Assets**:
• Experience teaching adults, or international students
• Current knowledge of the digital marketing industry.
• Experience in advertising agencies is an asset, but not mandatory.

Courses to teach

• *Digital Marketing Fundamentals**: Audience segmentation and demographics. Search Engine Optimization, (SEO), Pay Per Click (PPC),
• *Marketing channels (Content is king)**: Facebook, Instagram and LinkedIn Campaign Management, Blog Posts, Google Analytics, storyboarding
• *Marketing channels (Paid channels)**: How to analyze the performance and ROI of a digital marketing strategy. Paid Per Click Marketing and Remarketing, Loyalty, Referral and Costumer Retention. Display Marketing from Google through Social Networks to Ad Exchanges.
• *Strategic Web Design**: How to incorporate graphics, video and more on a website. Add analytics to a website. CRM, loyalty cards apps. E-commerce.
• *Marketing Technology and Automation**: Design different approaches to launch and monitor online community. Technology that makes marketing automation possible.
• **Depending on the instructor's qualifications, this could be a long term position.**
• *Job Type**: Part-time
• *Salary**: $40.00-$50.00 per hour
• *Benefits**:
• Dental care
• Disability insurance
• Extended health care
• Life insurance

Schedule

• Evening shift
• Monday to Friday