Content Marketing

Content Marketing & Thought Leadership

The primary objective of this role is to develop and execute a comprehensive communications strategy for T. Rowe Price's Individual Investors (II) Marketing team. This involves creating a digital engagement communications strategy and driving thought leadership content that enhances the marketability of the T. Rowe Price II experience.

This role requires relentless drive, data-driven decision-making, and creative thinking. The successful candidate will be responsible for monitoring competitive activity and ensuring TRP's themes are well-differentiated.

Responsibilities include developing a communications plan, crafting a thought leadership strategy, and improving the marketability of the TRP Investor experience across all platforms. Collaboration with internal teams, including sales, product, service, and CX, is essential to ensure alignment of communication strategies.

The ideal candidate should be curious about human behavior, thrive in hypothesis-driven environments, and combine creativity with evidence-based thinking.

• Develop and implement a communications plan, focusing on digital channels and unique solutions.
• Craft a comprehensive thought leadership strategy tied to TRP's four core client segments.
• Partner with II Marketing and D&A to measure the effectiveness of communication strategies and marketing channels.
• Engage with external partners and vendors to enhance communication efforts.
• Ensure all communications reflect TRP corporate's brand identity and values.
• Manage a small team producing and distributing thought leadership content.