Marketing Content Strategist

Job Description

At SWBC, we are seeking a Marketing Content Strategist to join our Corporate Marketing Team. As a key member of our team, you will be responsible for developing and executing a cross-platform content strategy that aligns with our marketing goals.

You will work closely with our marketing, communications, digital, and design teams to create targeted and relevant content that increases revenue and brand awareness. Your responsibilities will include creating clear, accurate, and compelling content, managing the content calendar, and collaborating with subject matter experts to identify fresh content ideas.

In addition, you will assist in the development of creative concepts for product solicitations, marketing collateral, and social media promotion. You will also promote a consistent brand identity and voice through our social media profiles and collaborate with internal and external teams for content ideas.

We offer a competitive compensation package, medical, dental, vision insurances, 401K, sick time, vacation, and personal time off. Our company culture is collaborative, fun, and strategically driven, offering opportunities for professional growth and development.

Key Responsibilities

• Develop and execute a cross-platform content strategy
• Create targeted and relevant content, including blogs, articles, eBooks, case studies, infographics, emails, webinars, videos, web content, press releases, social media copy, and marketing collateral
• Manage the content calendar and library, providing in-depth analysis of all marketing content
• Collaborate with marketing leadership to manage marketing initiatives and identify customer requirements, buyer personas, outdated content, and content gaps
• Lead interviews with subject matter experts for fresh content ideas and initiatives
• Assist in the development of creative concepts for product solicitations, marketing collateral, advertising, social media promotion, and video and audio scripts
• Promote a consistent brand identity and voice through our social media profiles
• Collaborate with internal and external teams for content ideas