Marketing & Operations Director

Job Description

Job Description

About STRIDE Fitness

STRIDE Fitness combines treadmill-based cardio, strength training, and community into one powerful 55-minute experience. Our studios are energetic, member-focused, and built around accountability, connection, and results. The Marketing & Operations Director plays a key role in driving member growth, elevating the brand, supporting the studio team, and ensuring a world-class in-studio experience every day.

About the Role

The Marketing & Operations Director is a full-time leadership role responsible for overseeing grassroots marketing, local partnerships, community engagement, operational excellence, and member experience. This position works closely with the Studio Owner, Sales Director, and Head Coach to support all day-to-day operations while driving growth and ensuring consistent execution of the STRIDE brand.

This person must be proactive, organized, creative, and highly relationship-driven. The ideal candidate thrives in a fast-paced environment, loves health and fitness, and has strong leadership instincts.

Key Responsibilities

Marketing & Lead Generation

• Plan, manage, and execute grassroots marketing campaigns to consistently generate new leads
• Build and maintain local partnerships to increase brand visibility
• Support in-studio promotions, referral programs, and member events
• Oversee social media content strategy, posting cadence, engagement, and brand voice
• Track marketing KPIs and adjust campaigns based on performance
• Ensure marketing materials and promotional signage are up to brand standards

Operations & Studio Management

• Oversee front desk operations, opening/closing procedures, and daily studio readiness
• Maintain studio cleanliness, equipment organization, and member-ready standards
• Forecast and manage inventory for supplies, retail, and studio equipment
• Coordinate staff scheduling in partnership with the Studio Owner
• Manage payroll submissions, timecards, and shift changes
• Ensure operational processes are executed consistently and efficiently

Member Experience & Community Engagement

• Build strong relationships with members to drive retention and referrals
• Support member onboarding, follow-up communication, and engagement
• Handle escalations with care, empathy, and a solutions-focused approach
• Lead in-studio events, community workouts, and challenge activations
• Support coaches and front desk staff to maintain a positive team culture

Leadership & Collaboration

• Work closely with Sales Director to optimize lead flow and sales processes
• Partner with the Head Coach to support class experience and scheduling
• Collaborate with the Studio Owner on goals, KPIs, and performance metrics
• Uphold STRIDE Fitness brand standards and coach the team on execution
• Help cultivate a motivating, supportive, and community-driven studio environment

Qualifications

• 2+ years of marketing, operations, management, or studio leadership experience (fitness experience preferred but not required)
• Strong understanding of social media strategy and community engagement
• Proven ability to manage multiple priorities and meet deadlines
• Organized, detail-oriented, and proactive problem solver
• Strong communication and interpersonal skills
• Passion for fitness, community, and helping people reach their goals
• Able to commit to a full-time schedule including evenings and weekends when needed
• Comfortable completing a background check