senior manager, Loyalty Partnerships

Now Brewing – senior manager, Loyalty Partnerships! #tobeapartner
From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.
We're looking for a loyalty-obsessed, strategic and creative thinker to join our Brand Engagement team as a Senior Manager of Loyalty Partnerships. In this role, you will lead the development and execution of strategic partnership initiatives that drive customer engagement, retention, and incremental revenue through our loyalty program. This role combines strategic thinking, relationship management, and marketing expertise to deliver innovative solutions that enhance member value and strengthen brand affinity.
As a senior manager, Loyalty Partnerships, you will…
Strategy & Planning

• Define and execute the loyalty partnership strategy aligned with overall business objectives.
• Identify and evaluate new partnership opportunities that enhance program benefits and drive member engagement.
• Develop business cases for potential partners, including financial modeling and ROI analysis.
• Monitor industry trends and competitive landscape to inform strategic decisions.
  

Partnership Management

• Build and maintain strong relationships with key partner(s), ensuring mutual value creation.
• Support partnership agreement negotiations, including terms, benefits, and marketing commitments.
• Lead partnership launch including overseeing technical implementation, GTM planning, etc.
• Serve as the primary point of contact for partners, managing day-to-day operations and performance.
  

Marketing & Activation

• Collaborate with internal teams (brand, digital, CRM, analytics) and external agencies to develop integrated marketing campaigns for partnership launches and ongoing engagement.
• Develop, implement, and continually improve the impact of partnership lifecycle campaigns based on customer insights, customer-level testing and quantitative analytics.
• Dream big and create impactful co-branded marketing activations that will drive headlines and relevance.
• Manage promotional calendars and ensure timely execution of campaigns.
  

Performance & Optimization

• Track and analyze partnership performance metrics, including engagement, revenue, and member satisfaction.
• Provide regular reporting and insights to leadership, recommending optimizations for improved results.
• Manage partnership P+L.
  

We'd Love To Hear From People With

• 7+ years of experience in loyalty, partnerships or brand marketing roles.
• Deep understanding of loyalty with strong analytical skills.
• Proven track record of developing and managing strategic partnerships.
• Strong leadership and collaboration skills, with the ability to influence across teams and levels.
• Excellent communication and storytelling abilities.
• Ability to lead cross-functional teams and manage multiple projects simultaneously.
• Experience working in white space and in fast-paced, dynamic environment.
• Bachelor's Degree in Arts/Sciences (BA/BS) Business or Marketing required.
• MBA is a plus.
  

As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor's degree through Arizona State University's online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.
The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.
We believe we do our best work when we're together, which is why we're onsite four days a week.
Join us and inspire with every cup. Apply today!
Starbucks Coffee Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law.
Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.
Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at applicantaccommodation or 1(888) 611-2258.