Growth Marketing Manager, Paid Media Operations

Growth Marketing Manager, Paid Media Operations

Our team at SimplePractice is improving access to quality care by equipping health and wellness clinicians with innovative solutions. Over 250,000 providers trust us to build their businesses through our industry-leading software.

We are seeking an ambitious Growth Marketing Manager to develop and execute multi-channel performance marketing strategies across various platforms. This role is tailored for someone with a proven track record in leveraging digital channels and in-product experiments to drive customer acquisition and retention.

You will be instrumental in scaling our marketing efforts by optimizing campaigns, testing new growth initiatives within the product, and proactively integrating AI tools to improve key metrics such as CAC and LTV.

• Create and implement multi-channel performance marketing strategies across SEM, paid social marketing, native advertising, programmatic display advertising, and YouTube advertising.
• Plan and execute growth marketing initiatives focused on customer acquisition, retention, and revenue growth.
• Implement A/B testing for creatives, copy, targeting, and landing pages to maximize ROI and optimize conversion funnels.