Field Marketing Manager - 6 month Contract

THE OPPORTUNITY

At Salesloft, our Senior Field Marketing Manager will be pivotal to our company's success. You will be a key member of our fast-growing and high-performing EMEA Marketing team, responsible for the strategic planning, execution and outcomes of our most impactful field programs.

On a day-to-day basis, you will be responsible for leading field marketing initiatives to drive pipeline and revenue. Specifically, you will:

Deliver Maximum Pipeline Impact with Field Marketing

• Create a comprehensive field marketing strategy to deliver pipeline and revenue, partnering with Sales teams to develop a deep understanding of their business and determine the appropriate mix of marketing campaigns, events, and activities.
• Collaborate with revenue organization stakeholders (Sales, Customer Success, Office of Pipeline) to prioritize and execute highly-targeted virtual and in-person events to accelerate pipeline through enablement, event recruitment and comprehensive follow-up processess.
• Partner with Revenue Marketing team members across Digital, Events and ABM on cross-channel strategies to effectively engage target accounts.
• Measure and report on the pipeline impact and ROI of all field programs, making data-driven recommendations for future investment based on outcomes.

Create Engaging and Innovative Field Marketing Programs

• Develop and deliver high-touch marketing programs to create/accelerate opportunities, build executive relationships, generate quality pipeline, move prospects through the sales cycle, and impact revenue growth.
• Drive the strategy and execution of our hosted and sponsored field event strategy, including content development, onsite experience and logistics, and cohesive pre-event, at-event, and post-event strategies.
• Identify co-marketing opportunities with industry communities and partners to create demand at scale.
• Leverage 6sense ABM automation platform to identify and monitor buyer intent keywords to orchestrate buyer intent-driven campaigns to segment audiences at scale.
• Collaborate with the content and campaign teams to develop campaign-specific assets and industry messaging (i.e. OB cadence nurturing, field engagement, content hubs, gifting, etc.).

WHAT WE'RE LOOKING FOR

We are seeking a seasoned, results-oriented marketing leader with a proven track record of developing and managing integrated, highly-customized account-based programs to cover a 6 month contract. You are a strategic thinker with exceptional organizational skills and a passion for creating innovative programs that drive pipeline. You thrive in a fast-paced environment and excel at cross-functional collaboration.

If you're looking for an opportunity to lead significant initiatives and make a substantial impact on a growing company, then becoming a Senior Field Marketing Manager at Salesloft is the career path for you!

THE TEAM

Our Salesloft Revenue Marketing team is comprised of seasoned professionals who are all aligned on one vision and mission:

• Vision: Fundamentally transform the way buyers and sellers drive repeatable outcomes
• Mission: Bring science to the art of sales

The Revenue Marketing team consists of data-driven marketers across Digital, ABM, Field Marketing, and Events that are motivated, ambitious, and passionate about supporting our pipeline and revenue goals.

THE SKILL SET

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 4-5 years of experience executing field marketing programs to drive pipeline generation.
• Data-driven and results-oriented, with experience analyzing program performance and delivering relevant insights to senior leadership with a focus on business outcomes.
• Proficiency in CRM and marketing automation platforms (e.g., Salesforce, Marketo).
• Proficiency in event registration software (e.g. Swoogo, Splash).
• Experience with other sales or marketing technology applications is strongly preferred (e.g. 6sense, Terminus, Salesloft, ContentStack, and PathFactory).
• Strong negotiation skills with ability to manage contracting processes.
• Strong experience managing budgets to ensure the most effective use of investment and resources, building business cases, and completing ROI analysis.
• Experience with venue research, selection, and contracting.
• Exceptional written and verbal communication skills.
• Outstanding presentation skills with the ability to articulate complex strategies clearly.
• Proven ability to collaborate cross-functionally and influence stakeholders across all levels of an organization.
• Creative, self-motivated, and enjoys solving problems.
• Ability to work independently on a majority of tasks.
• Strong project management skills with the ability to manage multiple complex projects simultaneously and meet deadlines.
• Demonstrated ability to get buy-in from leadership, Sales, and Customer Success on new initiatives and strategies.
• A keen eye for detail and a commitment to delivering high-quality event experiences.
• Ability to travel up to 15-20% during peak event seasons.