Digital Marketing Specialist

Please read before applying. Must have experience marketing in the pharmaceutical industry and be able to commute to Glen Rock, PA Monday-Friday.

Robert Half has a client seeking a Marketing Specialist with 5 years of experience and pharmaceutical industry experience (required). This is a direct-hire position that requires going onsite in Glen Rock, PA 5x a week. This role has a heavy focus on brand strategy, digital transformation, and lead generation.

Responsibilities include

· Create and execute branding and communications strategy.

· Define and manage the annual communications budget, ensuring effective resource allocation to high-impact campaigns.

· Increase brand visibility in defined target markets through strategic campaigns and thought leadership initiatives.

· Drive leads through the website, targeted digital campaigns, trade shows, webinars, and social media platforms.

· Convert marketing-generated leads into qualified sales opportunities.

· Spearhead go-to-market strategies for new product introductions globally, including messaging, positioning, and integrated campaign execution.

· Develop compelling marketing collateral, product videos, email campaigns, and sales enablement tools to support teams.

· Improve the website strategy to ensure user-friendly navigation, optimized content, and high SEO performance.

· Expand paid advertising, SEO/SEM, email marketing, and targeted social media campaigns.

· Track online engagement and campaign effectiveness, driving continual improvement.

· Gather Market Intelligence and Insights in target markets and therapeutic areas.

· Define areas of differentiation and identify new growth opportunities.

· Refine marketing strategies and improve content relevance.

• Represent the company at key industry events, trade shows, and webinars globally, ensuring consistent brand messaging and lead capture.

Requirements include

· Bachelor’s or Master’s Degree in Marketing, Communications, or Digital Marketing.

· 5+ years of international marketing experience specifically within pharmaceutical and life sciences related industries.

· Proven experience executing marketing strategies, launching new technologies, and running digital marketing campaigns.

· Solid understanding of digital marketing tools (Google Analytics, SEO, PPC, social media platforms) and CRM systems.