Digital Communications Sr Specialist

Position Summary

JOB DESCRIPTION

We are seeking a strategic and tech-savvy Digital Communications Sr. Specialist to lead and manage the Company’s internal and external digital communications strategy. This role plays a key part in shaping how we engage with internal and external stakeholders through digital channels. The ideal candidate will offer strong communication skills with technical fluency and a deep understanding of digital tools and trends.

Responsibilities

Key Responsibilities

Digital Strategy & Platform Management

• Develop and execute an integrated digital communications strategy aligned with Company goals.
• Oversee day-to-day operations, governance and content planning for the Company’s website, intranet, social media channels and other digital platforms.
• Manage digital content calendar, aligning it with the overarching Company content calendar, and ensure timely, consistent messaging across all digital channels.
• Monitor performance metrics, leveraging insights to help drive business decisions.
• Manage SEO efforts, including keyword research, on-page optimization, and link building to enhance organic search performance.

Content Creation & Curation

• Partner with cross-functional teams to create compelling, brand-aligned content for digital distribution, including web articles, employee updates, high-quality graphics, digital assets and video content.
• Maintain consistent voice, tone, and messaging across internal and external platforms, aligning with Company brand.
• Ensure all digital content meets accessibility and usability standards.

Internal Communications

• Oversee the function-led, Company intranet platform, promoting applicable guidelines while helping keep employees informed and engaged.
• Support leadership and business function areas through the intranet, Viva Engage and other internal digital platforms.
• Recommend and implement tools that improve internal communication efficiency and collaboration.

External Communications

• Oversee the Company’s digital presence on public-facing platforms including the Company’s websites and social media.
• Oversight of location/site-run social accounts, ensuring accuracy, compliance and brand alignment.
• Regularly update and optimize global websites to ensure content accuracy, relevance and alignment with SEO best practices.
• Collaborate with other members of the Corporate Communications team to amplify announcements, campaigns and brand initiatives online.
• Ensure messaging supports reputation management and thought leadership positioning as well as Company’s brand narrative.

Technology & Compliance

• Serve as a point of contact for digital communication tools and vendors.
• Work with Company’s Information Services and Legal teams to confirm data privacy, security and compliance with applicable digital communications standards (e.g., GDPR, ADA).
• Keep up to date with evolving digital tools and trends, recommending new platforms or enhancements as needed.

Qualifications

QUALIFICATIONS

• Bachelor’s degree in communications, marketing, digital media or related field.
• 5+ years of experience in digital communications, content strategy or related roles, preferably in a corporate, global or matrixed environment.
• Proven experience managing intranet platforms (e.g., SharePoint, Staffbase), CMS (e.g., WordPress, Drupal), HTML/CSS and social media platforms.
• Strong writing, editing and visual storytelling skills with a keen eye for detail.
• Advanced skills in graphic design (Adobe Creative Suite, Canva, etc.) and video editing (intermediate level).
• Excellent project management skills, with the ability to manage multiple priorities and deadlines.
• Experience using analytics platforms (e.g., Google Analytics, Sprinklr) to inform strategy and optimize content.
• Familiarity with digital accessibility standards (e.g., WCAG) and SEO best practices.