Marketing Coordinator- Specializing in Non Digital

We are looking for a Marketing coordinator / Manager - Specialising in non Digital and collaborations

• *Job Summary**: Reporting to the Director is responsible for the planning and execution of effective and efficient marketing plans for non traditional and cross marketing collaborations. This person is a part of the head office and corporate marketing team with a strong focus on the field and increase in franchise sales.
• *Responsibilities**
• Be the primary marketing point of contact for franchisees in Canada - for traditional marketing solutions
• Develop and implement innovative strategies to enhance sales and drive traffic in key DMAs (Designated Market Areas).
• Work with corporate team to manage new store openings process and ensure all marketing materials are delivered and installed
• Collaborate with franchisees on creating grand opening plans for specific sites or markets
• Foster cross-functional collaboration with field, marketing, operations, and other departments to achieve shared goals.
• Work with national media & creative agencies to recommend local media buys that can help with increased market exposure and new openings
• Implementation of local PR plans
• Collaborate on conducting comprehensive business reviews with franchisees to assess performance and identify gaps and opportunities.
• Utilize insights gathered from business reviews to develop localized marketing plans aligned with national strategy.
• Analyze market trends and competitor activities to identify emerging opportunities and potential threats.
• Continuously monitor and evaluate the effectiveness of local marketing efforts, adjusting as needed to optimize results.
• Foster strong relationships with franchisees and serve as a trusted advisor on local marketing matters.
• Assists all departments, as needed, to inform market strategy to drive business objectives, serves as a key strategic contact and in-field support for new product launches.
• *Qualifications**
• Bachelor’s Degree in Business, Marketing, Sales, or a related field from a Canadian College/ University
• 3-5 years relevant work experience
• Self starter and motivated
• Ability to work on multiple projects at once, in a fast-paced dynamic work environment

Pay: $45,000.00-$50,000.00 per year

Schedule

• Monday to Friday
• *Education**:
• Bachelor's Degree (preferred)

Work Location: In person

Expected start date: 2024-11-18