Marketing & Ai Integrator

**Job Title**: In-House Marketing & AI Integration Specialist

• *Location**: Ottawa, ON
• *Company**: Ottawa General Contractors
• *Reports to**: Director of Operations / CEO
• *About Us**

Ottawa General Contractors (OGC) is a leading design-build renovation company focused on high-quality home additions, custom builds, and remodeling projects. We’re growing fast and evolving how we connect with our audience — both online and on-site. We're looking for a forward-thinking marketer who can seamlessly blend strategic marketing with smart AI-driven tools to optimize growth, lead generation, and internal efficiency.

• *Position Summary**

We are seeking a creative and technically-minded **Marketing & AI Integration Specialist** to lead the development and execution of our digital marketing strategies, while also implementing AI tools to streamline operations, personalize customer experiences, and enhance data-driven decision-making. This role is perfect for a hybrid talent who thrives at the intersection of marketing, technology, and innovation.

• *Key ResponsibilitiesMarketing Strategy & Execution**
• Build and execute high-performing digital funnels for lead generation and customer nurturing.
• Collaborate with designers and contractors to create project features, case studies, and video content.
• Track performance KPIs (e.g., traffic, leads, conversions) and optimize campaigns accordingly.
• *AI Integration & Automation**
• Evaluate and deploy AI tools (e.g., ChatGPT, HubSpot AI, Midjourney, Zapier, etc.) to automate content, lead generation and prospecting sales
• Develop smart chatbots, lead scoring models, and predictive analytics dashboards.
• Integrate AI systems with internal tools (e.g., CRM, Google Workspace).
• *Cross-Department Collaboration**
• Work closely with sales, project management, and design teams to ensure alignment between marketing messages and operational execution.
• Support training on AI tools and data dashboards for staff and leadership.
• *Qualifications**
• 3+ years of experience in digital marketing, preferably in home services, construction, or real estate.
• Demonstrated experience with marketing platforms (Google Ads, Meta, HubSpot, SEMrush, etc.).
• Understanding of web technologies (HTML/CSS basics, CMS like WordPress or Webflow).
• Strong analytical and problem-solving skills with a creative mindset.
• Excellent written and verbal communication skills.
• *Nice to Have**
• Experience with video content strategy (YouTube Shorts, Instagram Reels, TikTok).
• Background in UX design or customer journey mapping.
• Familiarity with construction or renovation project workflows.
• *What We Offer**
• Competitive salary and benefits package.
• A forward-thinking team that values innovation and experimentation.
• Room for career growth as we expand across Canada.
• Hands-on exposure to construction, marketing, and tech convergence.
• *Benefits**:
• Dental care
• Paid time off

Flexible language requirement

• French not required

Schedule

• Monday to Friday
• *Experience**:
• Digital marketing: 3 years (required)
• AI: 3 years (preferred)
• *Location**:
• Nepean, ON K2G 1E6 (required)

Work Location: In person