Regional Growth Marketing Specialist

Regional Growth Marketing Specialist

OneDigital is growing and we're seeking a Regional Growth Marketing Specialist to support our team The ideal candidate will have experience in an integrated digital content design and results-focused marketing environment You will collaborate with our national marketing team to deliver strategies and assets for OneDigital's insurance HR and financial services solutions Bold initiatives include building the brand managing campaigns to drive lead generation developing thought leadership content planning and executing industry events and executing marketing automation activities This role requires strategic thinking creativity and analytical skills to design and deliver remarkable prospect client experiences that drive business growth.

In this role you will

• Support the development and execution of regional growth marketing initiatives to meet dynamic sales goals for the region.
• Collaborate with cross-functional teams to create tailored high-impact RFP responses ensuring all proposals are compelling clear and aligned with client needs while highlighting the company's unique value proposition.
• Maintain and update the RFP platform and library of responses ensuring all content is organized easily accessible and aligned with the latest company offerings allowing for efficient and accurate proposal development.
• Lead the creation and delivery of persuasive finalist presentations partnering closely with producers and sales teams to craft messaging that resonates with prospective clients and positions the company as the ideal partner.
• Work directly with producers and sales teams to support lead generation and close sales opportunities providing insights data and strategic recommendations that enhance client interactions and move prospects through the sales funnel.
• Collaborate on brand awareness activities in the region including regional growth enablement resources growth event marketing key market messaging and execution.
• Curate regional content development and execution for all marketing channels including media online and print website and social branded collateral.
• Develop and execute regional marketing plans to support organic growth opportunities including digital lead generation activities content strategies brand awareness initiatives print collaterals webinars social and PR.
• Support regional growth event marketing initiatives and provide consulting on event marketing best practices to offices in the region.
• Collaborate with sales client services and IT to manage maintain scrub and renew data used for digital marketing deliverables.

The ideal candidate should have a Bachelor's degree in Marketing Communications Public Relations Information Design or a related field demonstrate 3+ years of B2B marketing experience in employee benefits insurance human resources and/or financial services showcase strong understanding of customer journey mapping and passion for delivering exceptional customer experiences and exhibit the ability to drive MQLs as a result of integrated digital marketing campaigns in a B2B environment.