Director of Growth

The hardest part of ecommerce growth today is not execution.

It is knowing where to place the next meaningful bet.

Why this role exists

Ecommerce leaders are under pressure to grow, yet many of the levers they rely on are no longer delivering.

Dormant SKUs that never scale.

Lapsed customers who don’t come back.

Rising acquisition costs with flattening returns.

Experimentation that takes too long to prove or kill.

Most marketing solutions promise optimization. Very few help leaders see and solve these problems clearly.

NetElixir’s AI/ML Marketing Experimentation Platform, LXRInsights.ai, was built to change that. This role exists to take that story to market.

Your mission

You will drive new business growth for NetElixir’s LXRInsights + AI-Marketing Experimentation solution by selling to CXOs, and Digital Marketing Leaders at upper mid-market ecommerce brands (many operating on Shopify Plus/BigCommerce).

Your job is not to lead with demos or features. Your job is to lead with strategic ecommerce problems, helping executives see growth constraints through their own lens, and then position LXRInsights as the capability that unlocks new, predictable revenue.

What you will do

Own the full new business lifecycle from first conversation to close.
Lead problem-first, consultative conversations grounded in real ecommerce challenges such as dormant SKUs, lapsed customers, customer mix quality, and inefficient growth bets.
Paint a clear, realistic picture of these challenges as experienced by ecommerce CEOs and CMOs.
Reframe LXRInsights + Experimentation as a growth capability, not a “tool” or a traditional agency service.
Engage senior executives in strategic discussions around experimentation, AI readiness, and long-term growth predictability.
Build and manage a strong pipeline of qualified upper mid-market ecommerce opportunities.
Collaborate closely with the CEO, Strategy, and Analytics teams to shape narratives, proposals, and closing strategies.
Represent NetElixir as a trusted growth partner, not a vendor.

How you think

You believe great selling starts with problem clarity, not product features.
You are comfortable challenging default buyer assumptions when they limit progress.
You enjoy educating and reframing, not pitching.
You can simplify complex ideas without oversimplifying them.
You earn the right to sell by helping prospects see their business differently.

Who you are

8–12 years of consultative B2B sales experience.
Deep experience selling ecommerce and digital marketing solutions.
Proven success selling to CXOs.
Strong background in insight-led, diagnosis-before-prescription selling.
Comfortable navigating ambiguity and selling solutions that don’t fit neatly into existing categories.
Entrepreneurial, resilient, and disciplined in how you build and close pipeline.
Bachelor’s degree or Higher in Marketing, Business, Communications, or related field.

What sets you apart

Experience selling to upper mid-market ecommerce brands ($50MM+ revenue).
Familiarity with modern ecommerce ecosystems.
Background in agencies, consultancies, MarTech, or analytics platforms.
Genuine curiosity about AI-powered experimentation grounded in real business outcomes.
Desire to help shape a category, not simply operate within one.

What this role is not

This role may not be the right fit if -

You prefer transactional or feature-led selling.
You are most comfortable positioning solutions strictly as a tool or a traditional agency.
You expect clearly defined needs and minimal ambiguity in sales conversations.
You are looking for a highly scripted or process-heavy sales environment.

Why NetElixir

21+ years of ecommerce growth leadership.
Trusted by 1000+ brands with NPS nearly double the industry average.
Proven AI-powered experimentation platform delivering meaningful revenue impact.
Founder-led, entrepreneurial culture with direct access to leadership.
Opportunity to sell a genuinely differentiated solution at a pivotal moment in ecommerce marketing.
We work hard and play harder. We create happy memories through laughter, art, and dance.

The opportunity

This is not a role focused on selling a SKU, a platform, or a retainer.

It is an opportunity to help ecommerce leaders see their growth challenges clearly, reframe how solutions are evaluated, and build enduring, high-trust partnerships.