Senior Manager, PLG Marketing Analytics

Senior Manager, PLG Marketing Analytics

We're looking for a Senior Manager to lead our PLG Marketing analytics strategy, turning data into insights and frameworks that accelerate user acquisition, activation, and monetization. You'll build analytical models and reporting frameworks that inform PLG marketing decisions, from channel optimization to in-product engagement.

You'll partner closely with Product, Digital, and Product Analytics teams to define KPIs and translate insights into scalable programs that drive activation and revenue. As a founding member of our PLG Marketing team, you'll shape how we use data to grow Neo4j's self-serve business from the ground up.

Key Responsibilities

• Design, build, and maintain reporting frameworks that track PLG funnel performance from awareness and sign-up through activation, conversion, and expansion.
• Deliver actionable insights and dashboards to Marketing and Product leaders to optimize user acquisition and engagement.
• Monitor performance trends, diagnose drivers behind KPIs, and provide regular readouts to executive stakeholders.

Growth and Funnel Optimization

• Analyze web, search, and digital marketing data to grow user acquisition and demand generation.
• Analyze user behavior and lifecycle data to identify friction points, growth levers, and opportunities to improve conversion and retention.
• Collaborate with Product and Marketing teams to design experiments and measure the impact of self-serve growth initiatives.
• Translate findings into recommendations for messaging, channel mix, and in-product engagement.

Strategic Planning and Decision Support

• Provide analytical input for quarterly and annual GTM planning, including forecasting, pipeline modeling, and budget allocation.
• Develop frameworks to evaluate marketing program performance and ROI, informing resource prioritization and experimentation strategy.
• Support executive decision-making with data-driven narratives that link marketing activity to revenue impact.

Marketing Data Strategy and Infrastructure

• Define the data requirements, taxonomy, and instrumentation needed to measure PLG marketing impact effectively.
• Partner with Product Analytics to ensure data integrity, consistency, and accessibility across systems.
• Lead improvements to the PLG marketing analytics tech stack, from attribution models to BI tooling.

Cross-Functional Collaboration and Leadership

• Act as the connective tissue between Marketing and Product teams to align KPIs and success metrics across the self-serve funnel.
• Mentor and influence stakeholders to build a data-driven culture within PLG Marketing.
• Represent marketing analytics in strategic discussions about product roadmap, go-to-market planning, and customer lifecycle initiatives.

Experimentation and Insight Generation

• Build frameworks to quantify the incremental impact of PLG marketing tactics across acquisition channels and product surfaces.
• Share insights and best practices across teams to inform future experimentation strategy.