Product Marketing Manager

Mr Who?

MrQ is one of the UK’s fastest-growing online casino brands, built on transparency, entertainment, and a customer-first experience. Since launching in 2018, we’ve continued to redefine what fair, fun, and modern gaming looks like across slots, bingo, and live casino. As we accelerate our brand and product roadmap, we’re hiring a Product Marketing Manager to shape how our products are launched, communicated, and loved.

The Product Marketing Manager (PMM) will be the strategic bridge between marketing, our product and our players. Sitting within the Brand team and reporting into the Head of Brand, this role is responsible for defining product positioning, leading go-to-market strategy, orchestrating cross-functional execution, and ensuring our players clearly understand the value of every new feature, game, and platform enhancement.

You will deeply understand the online casino/iGaming landscape, player behaviour, and competitive shifts. You will transform product insight into powerful narratives and measurable growth, supporting both acquisition and retention.

What You Will DoGo-to-Market Leadership

Deepen the understanding of our target audience through the development of detailed player personas to assist our GTM strategy
Own the GTM strategy for MrQ product marketing, new game launches, product features, and platform enhancements.
Help define our value proposition with clear product-positioning and messaging by player touchpoint through the development of a value proposition messaging framework.
Project manage cross functional product marketing initiatives with launch plans that align brand, CRM, performance, social, and affiliate activity.

Cross-Functional Collaboration

Partner closely with Brand, Casino, Product, Engineering, UX/UI, Data, CRM, and Affiliate teams to ensure seamless delivery of product marketing initiatives.
Act as the voice of marketing within product squads, providing audience insight and strategic context.

Lifecycle & Performance Management

Guide products through the full lifecycle from concept to testing to post-launch optimisation.
Monitor product performance, player engagement, and market trends to inform ongoing improvements.
Work with analytics teams to translate insights into actionable recommendations.

Campaigns, Content & Enablement

Work with the brand and design teams to produce compelling product content: feature stories, player comms, briefs, pitch decks, and launch collateral.
Partner with social and creative teams to bring product stories to life across channels.
Support affiliate partners with positioning frameworks, promotional assets, and talking points.

CRM & Automation

Collaborate with CRM to design automated journeys, retention campaigns, and personalised in-product messaging.
Leverage CRM tools (e.g., Salesforce, HubSpot) and tracking platforms to optimise engagement and performance.

What We're Looking For

Industry

Experience in iGaming, online casino, gambling, or adjacent digital entertainment categories

Product Marketing Expertise

Proven track record launching digital/technical products in fast-paced consumer environments.
Strong understanding of player needs, behavioural segmentation, and market dynamics.
Experience shaping product narratives that drive acquisition, engagement, and retention.

Technical & Analytical

Comfortable working with tracking tools, marketing analytics platforms, and back-office systems.
Able to translate data insights into clear strategic actions.

Soft Skills

Strong communicator with excellent presentation and storytelling abilities.
Highly collaborative, able to influence across teams and senior stakeholders.
Organised, proactive, and comfortable owning projects end-to-end.

What You’ll Bring

Curiosity about player psychology and entertainment culture.
Passion for building differentiated product experiences in iGaming.
A commercial mindset backed by strategic thinking and creative problem-solving.

Why Join MrQ?

A high-growth brand challenging the status quo in online gaming.
A culture that values transparency, collaboration, and constant improvement.
The opportunity to own meaningful strategy and shape the future of our product experience.

What We Offer

At MrQ, we take pride in providing an array of fantastic benefits to our valued team members. Enjoy a competitive salary package that recognizes your hard work and dedication. Need some extra time off? We've got you covered with additional leave days, and we believe in celebrating life's special moments, including your birthday, with dedicated birthday leave. Family matters to us, too, which is why we offer a generous four-week parental leave. Your well-being is our priority, supported by international health and life insurance. Stay motivated with wellness incentives and seize opportunities for personal and professional growth with our growth allowance. Embrace a flexible working environment that caters to your needs, and join our friendly and multinational team, where collaboration and camaraderie flourish. At MrQ, we're committed to ensuring that your experience with us goes beyond just a job – it's a fulfilling journey with a supportive community.

We are committed to fostering a workplace that values and celebrates diversity. We welcome individuals of all backgrounds and experiences, and we believe that a diverse and inclusive environment leads to innovation and success. We actively promote equal opportunities for all employees and strive to create a space where everyone's voices are heard and respected. Join us in our journey to build a truly inclusive workplace where every person can thrive and contribute to our collective success.

To help our recruitment team work efficiently, please apply to the role that best matches your skills and experience. Our team will consider you for other similar roles as well!