Global Influencer Marketing Manager, Reality Labs

The Marketing Associate plays a critical role in driving business growth by leveraging technology to deliver innovative marketing solutions. We operate at the intersection of business, technology, and operations, working closely with cross-functional partners to design and implement technologies that drive efficiency and performance. This role is focused on delivering measurable results and staying ahead of the competition by constantly seeking new ways to improve marketing efforts. We leverage our expertise in both marketing and technology to develop and implement cutting-edge solutions that help the organization achieve its goals. You will work collaboratively with technical and non-technical audiences to deliver marketing campaigns via online channels such as email, ads, and in-product notifications. You will be responsible for articulating business requirements, prioritizing solutions, and collaborating with cross-functional partners to deliver results-driven marketing initiatives. You should have an understanding of marketing principles, technology ecosystems, and platforms, as well as proven communication and collaboration skills. If you are passionate about using technology to drive business growth and have a track record of delivering innovative marketing solutions, we encourage you to apply.

Responsibilities

Directly contribute to experiments, including designing experimental details, writing reusable code, running evaluations, and organizing results

• Contribute to publications and open-sourcing efforts
• Work with a large team
• Help identify long-term ambitious research goals as well as intermediate milestones
• Prioritize research that can be applied to Meta's product development
• Mentor other team members. Play a significant role in healthy cross-functional collaboration

Minimum Qualifications

• 8+ years of experience in marketing or related field
• BA/BS degree or equivalent work experience with 4+ years of experience in marketing or related field
• Proven experience in marketing, including B2B marketing, product marketing, strategic planning, communications planning, or business strategy roles in marketing organizations or advertising agencies
• Familiarity with agile development methodologies, experience working with multiple Marketing Technology tools, data flows, and platform architectures, and proficiency in Google Workspace (G Suite) and PowerPoint
• Experience analyzing complex technical information, interpreting technical data and metrics, and using data to inform marketing decisions
• Proven experience in communication and presentation skills, with experience communicating with executives across multiple functional areas and synthesizing complex technology products and client needs into simple, powerful stories
• Proven project management skills, experience working effectively with cross-functional teams, and experience operating in matrixed teams and organizations
• Understanding of specific industries such as fashion, consumer technology, wearables, Augmented Reality/Virtual Reality technologies, luxury brands, and digital advertising landscape

Preferred Qualifications

• Industry experience in consumer tech and/or fashion verticals
• Marketing consultancy/agency experience
• Experience creating influencer strategies from inception to growth, driving brand engagement and growth
• Experience leading agency partners/in-house creative to create inspired and innovative influencer programs
• Experience delivering global, relevant, forward-thinking, consumer-centric initiatives
• Experience in consumer hardware, software, or consumer electronics verticals

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Equal Employment Opportunity

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.