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Junior Paid Search Specialist - Google Ads - SEM - Automotive **Future Opportunity** Talent Pipeline

Make & Model Marketing

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Role: Junior Paid Search Specialist - Google Ads - SEM - Automotive **Future Opportunity** Talent Pipeline

Employment Type: Full-Time

Location: In-Office in our Ohio City/Cleveland Location 5 Days Per Week

Travel: None

About The Role

This position entails assisting Paid Search Account Managers with the day-to-day responsibilities of managing Google Ads accounts, Meta (Facebook & Instagram) accounts, and Microsoft advertising accounts. This is an excellent opportunity for someone new to digital marketing or paid search to gain hands-on experience, learn the fundamentals of managing paid search campaigns, and grow into a full account manager role. You’ll work closely with our Paid Search Account Managers and creative teams to help build, manage, and monitor ad campaigns — all while learning the best practices, tools, and strategies that drive real performance for our automotive dealership clients.

Requirements

  • Minimum 1 year experience in digital marketing
  • Familiarity with paid media (Google Ads, Meta Ads - Facebook/Instagram, YouTube, Microsoft Advertising) preferred, but not required
  • Detail-oriented with the ability to follow structured checklists and processes
  • Basic understanding of key paid media concepts like targeting, bidding, and performance metrics
  • Excellent organization and multitasking skills
  • Willingness to learn and grow in a fast-paced, team-oriented environment

Responsibilities

  • Provide day-to-day support to Paid Search Account Managers to ensure campaigns run smoothly and meet performance goals
  • Track progress and manage assignments through our project management platform
  • Perform campaign maintenance tasks using internal checklists (e.g., reviewing settings, geo-targeting, audiences, and ad extensions)
  • Update budgets, upload and edit graphics, and edit ad copy across active campaigns
  • Assist in building and launching campaigns within Google Ads and Meta (Facebook/Instagram)
  • Write compelling and conversion-driven ad copy aligned with campaign objectives
  • Collaborate with the design and development teams to ensure creative assets are delivered on schedule
  • Track progress and manage assignments through our project management platform

The Ideal Candidate

  • Is eager to start or grow their career in paid search and digital marketing
  • Loves details, follows process, and asks questions when they’re unsure
  • Enjoys working on multiple projects and staying organized
  • Is proactive, dependable, and thrives in a collaborative team setting
  • Has a growth mindset and is excited to learn how paid media drives real business results

The First 90 Days

  • During your first 90 days, you’ll go through structured onboarding and training to build a strong foundation in paid search — while gaining real-world experience and gradually growing into campaign ownership.
  • Complete professional training in Google Ads and Google Analytics, earning certifications and learning key concepts through a combination of online coursework and hands-on guidance from our team
  • Gain practical experience managing budgets, campaigns, bid strategies, and ad copy within real client accounts — supported every step of the way by our Paid Search team
  • Learn how our internal teams collaborate, how projects flow across departments, and how Paid Search connects with client goals and overall marketing strategy
  • Become familiar with OEM brand standards, co-op guidelines, and advertising compliance requirements, all of which are essential for success in automotive marketing
  • Begin working directly with Account Managers to understand client expectations and how to support strategy execution through effective paid media campaigns

As you gain confidence and experience, you’ll begin managing a small set of accounts independently, with continued mentorship from the team. By the end of your first 90 days, you’ll have the skills and foundational knowledge to confidently contribute to client success and begin growing into a full account management role.

Compensation And Benefits

  • Your final compensation will be determined by your experience level and skillset
  • Compensation is reviewed every 6 months
  • Medical, Dental, & Vision Insurance (Employer pays 50% of premiums)
  • Simple IRA + 3% Matching Opportunity
  • 10 Paid Time Off days in your first year + your birthday. 15 PTO days after 5 years with our company. 20 PTO days after 10 years with our company
  • Paid Holidays
  • Continuous Training Opportunities
  • Flexible Hours - This position requires employees to work onsite at our office for 7 hours per day (account manager roles may require additional hours due to travel and client schedules). Our office is open from 6:00 AM to 6:00 PM, allowing you the flexibility to choose a schedule that works best for you within those hours

Job Type

Job Type
Full Time
Location
Cleveland, OH

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