Social Media & Content Coordinator (Off-Road Industry)

Job Title: Social Media & Content Coordinator (Off-Road & 4x4 Industry)

Job Type: Full-Time

Location: 12066 1st St, Yucaipa, CA 92399

Compensation: $18–$25/hr (depending on experience)

About Us

We’re a fast-growing off-road shop specializing in wheels, tires, suspension, and accessories. We work with customers who are building their rigs from stock to trail-ready. We’re looking for a creative, reliable, and industry-minded content creator to help grow our brand online.

Position Overview

You’ll be the face of our digital presence — creating reels, filming builds, engaging with customers, and keeping our off-road community active. If you love trucks, wheels, tires, lifts, and off-road culture AND you enjoy making content, this is the perfect job.

Responsibilities

Film and edit short-form video content (Reels, TikToks, Shorts)
Create graphics, posts, and stories for social media
Manage and respond to DMs, messages, and comments
Photograph builds, products, and shop activity
Plan and schedule monthly content calendars
Write captions that match off-road culture/voice
Run email marketing campaigns (promos, build spotlights, new arrivals)
Track analytics and identify growth opportunities
Work with the shop team to capture installs, before/afters, and highlights

Requirements

Familiar with off-road parts: wheels, tires, suspension, leveling kits, etc.
Must understand truck fitment and basic terminology
Experience with Instagram, TikTok, Facebook
Comfortable filming with a phone and basic editing apps
Strong writing and communication skills
Ability to stay trendy with sounds, hooks, and captions
Reliable, organized, and able to work independently

Nice to Have

Experience with Canva or Adobe
Basic understanding of Shopify
Photography experience
Knowledge of email marketing platforms

Why You’ll Love It

Work around trucks, builds, and real off-road customers
Creative freedom
Growth opportunities
Supportive team
Stable hours

Pay: $18.00 - $25.00 per hour

Expected hours: 36.0 – 40.0 per week

Benefits

Employee discount
Flexible schedule