Growth Marketing Specialist

Company: Knowledge Road Education

Department: Marketing & Growth

Employment Type: Full-time

Compensation: $20–30/hr + performance bonuses

About Knowledge Road Education

Knowledge Road Education is dedicated to supporting schools and families by providing high-quality special education and therapy services. We specialize in SETSS (Special Education Teacher Support Services), Speech Therapy, Occupational Therapy, Counseling, and ABA therapy through insurance partnerships. Our team values high performance, accountability, and measurable results, ensuring that more students gain access to the services they need.

Position Overview

We're looking for a Growth Marketing Specialist to manage paid advertising campaigns and optimize conversion funnels across multiple platforms. This role requires hands-on experience with digital advertising, strong analytical skills, and a track record of improving campaign ROI through testing and optimization.

Key Responsibilities

Plan, launch, and optimize paid advertising campaigns on Google Ads, Meta, TikTok, and Reddit
Build and test landing pages and funnels to maximize conversion rates for school partnerships and family outreach
Set up and manage email marketing automation sequences in Salesforce Pardot and Marketing Cloud
Conduct A/B tests on ad creative, landing pages, and email campaigns
Monitor campaign performance using Google Analytics and platform-specific dashboards
Manage advertising budgets and maintain target cost-per-acquisition goals
Create performance reports with actionable insights and recommendations

Required Qualifications

2+ years of hands-on experience with paid digital advertising
Proven track record of managing ad budgets of $10K+ per month
Proficiency with Google Ads, Facebook Ads Manager, Google Analytics, and Salesforce Pardot/Marketing Cloud
Experience with email marketing platforms (Mailchimp, Klaviyo, or similar)
Strong analytical skills with ability to interpret campaign data
Experience with A/B testing and conversion rate optimization
Understanding of customer acquisition costs and lifetime value metrics

Preferred Qualifications

Google Ads and Facebook Blueprint certifications
Experience with landing page builders (Unbounce, Leadpages, ClickFunnels)
Knowledge of marketing automation and lead nurturing
Background in education, healthcare, or service-driven marketing
Familiarity with attribution modeling and multi-touch attribution
Experience with programmatic advertising
Salesforce certifications (e.g., Pardot Specialist, Marketing Cloud Email Specialist) a plus

Success Metrics

Achieve positive ROI on 2+ paid advertising channels within 90 days
Improve overall conversion rates by 20% within 6 months
Maintain cost-per-acquisition below target thresholds

Compensation & Benefits

Base salary: $20–30/hr based on experience
Performance bonuses tied to campaign ROI and conversion improvements
Daily catered lunch
Company laptop and phone
Generous PTO policy
Professional development budget
Health benefits package

How to Apply

Submit your resume along with case studies showing specific campaigns you've managed, including budget size, performance metrics, and ROI improvements you achieved.

Knowledge Road Education is an equal opportunity employer committed to diversity in education.

Growth Marketing Specialist