Social Media Marketing Manager

We are looking for an experienced, passionate and creative Social Media Manager to join our team. As a Social Media Manager you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with Marketing and Sales departments.

Typical Responsibilities include

Contributes to marketing strategy by leveraging social media to identify and acquire customers.

Obtains market share by developing social media marketing plans and programs for each product and directing promotional support.

Maintains online relations with customers by organizing and developing specific customer-relations programs.

Provides short

• and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.

Develops new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources.

Maintains research database by identifying and assembling marketing information.

Provides marketing information by answering questions and requests.

Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.

Completes social media marketing department operational requirements by scheduling and assigning employees and following up on work results.

Maintains social media marketing staff by recruiting, selecting, orienting, and training employees.

Maintains social media marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.

Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.

Key skills

Proven working experience in digital marketing, particularly within the industry

Demonstrable experience leading and managing SEO/SEM, marketing database, and social media advertising campaigns

Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

Working knowledge of ad serving tools

Experience in setting up and optimizing PPC campaigns on all major search engines

Working knowledge of HTML, CSS, and JavaScript development and constraints

Creating and maintaining client relationships

Coaching and subordinate involvement

Managing Processes

Self-motivated yet customer-focused

Proficient in marketing research and statistical analysis

Familiar with financial planning and strategy

• *Salary**: $15.00-$29.38 per hour
• *Benefits**:
• Employee assistance program
• Employee stock purchase plan
• Flextime

Schedule

• 8 hour shift
• Day shift
• Monday to Friday