Growth Marketing Senior Associate

Growth Marketing Senior Associate

As the Growth Marketing Senior Associate at Intellect, you will play a key role in driving post-sales growth, product adoption, and meaningful engagement among our end users across global markets. You'll own end-to-end lifecycle communications across email, push notifications, and in-app messaging, ensuring employees and members have seamless, impactful experiences with Intellect.

Reporting to the Product & Growth Marketing Lead, you'll collaborate closely with Product, Data, Customer Success, and Clinical teams to optimise user journeys, build personalised automations, and influence product-led growth.

This role is ideal for someone who is both analytical and creative, comfortable in experimentation, and eager to shape lifecycle strategy.

• Own CRM strategy and execution across onboarding, activation, engagement, retention, and re-engagement journeys.
• Develop and optimise automated communication flows across email, push, and in-app channels.
• Build personalised, user-centric messaging that helps users adopt coaching, therapy, and self-care tools.
• Partner with Product and Tech teams to enhance user flows and align CRM journeys with product features and releases.
• Work closely with Product and Tech teams to identify user segments, behavioural triggers, and insights to inform experimentation.
• Collaborate with Customer Success to drive specific adoption goals.
• Run A/B tests, derive insights, and propose new strategies to increase retention and product utilisation.