Marketing & Operations Assistant to VP (Construction/Roofing)

Job title: Marketing & Operations Assistant to VP

Company: Indianapolis Roofing LLC

Location: Carmel, IN (On-site)

Employment type: Full-time

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About Indianapolis Roofing LLC

Indianapolis Roofing LLC is a family-owned roofing and construction firm headquartered in Carmel, Indiana, serving clients throughout Carmel, Indianapolis, and the surrounding region. We specialize in residential and commercial roofing, state and federal contracts, roof repairs, insurance restoration, gutters, siding, and a full range of exterior services.

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The Role

This is a hybrid-function role (marketing + operations + executive assistant), and it is 100% on-site in Carmel, IN:

• ~50% Marketing & Growth (digital + local)
• ~25–35% Operations & Company Support
• ~15–25% Executive & Personal Assistant support to the VP

This position is designed for a marketing professional who wants to grow into executive-level operations and leadership. There are clear vertical growth paths and long-term earning potential that can exceed $200,000/year as you take on more responsibility, drive results, and move into higher-level management roles.

It’s ideal for someone with a degree or equivalent experience in Marketing, Communications, Business, or similar who wants to grow into Marketing Management or even Company Operations/General Management over the next few years.

You’ll be hands-on with day-to-day execution while helping us build the systems and foundations for growth.

If you’re excited about this role but don’t meet every single requirement, we still encourage you to apply. We know great candidates come from a variety of backgrounds and experiences.

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What You’ll Do

Marketing & Growth (≈ 50%)

• Plan, build, and schedule email marketing campaigns to past clients, leads, and referral partners
• Help create simple automations and follow-up sequences
• Optimize and maintain our Google Business Profile
• Post daily content across:
• Facebook
• Instagram
• TikTok
• Pinterest
• X/Twitter
• Threads
• Publish YouTube Shorts and long-form content on a regular cadence
• Do basic video editing for job-site clips, testimonials, and educational content
• Use bulk posting / scheduling tools to repurpose content across platforms
• Leverage AI tools (e.g., ChatGPT and similar platforms) to:
• Draft and refine posts, emails, and landing page copy
• Generate campaign ideas and content outlines
• Help create SOP drafts, checklists, and internal documents faster
• Help drive affiliate & partnership marketing:
• Find places to get us posted, mentioned, or featured (local blogs, podcasts, digital magazines, neighborhood groups, trade partners, etc.)
• Benefit from financial incentives tied to qualified referrals and successful partnerships generated through your outreach
• Help manage and optimize paid ads (Google, social platforms)
• Coordinate and/or implement website updates and changes, including:
• Service pages
• Landing pages
• Blogs
• Portfolio photos
• Lead forms
• Collaborate with any external web/SEO partners
• Actively request, collect, and showcase testimonials, including:
• Written reviews
• Video testimonials
• Before/after stories
• Track and report key marketing metrics (lead volume, close rates, campaign performance)

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Operations & Company Support (≈ 25–35%)

• Help keep jobs, leads, and tasks organized for the VP and the team
• Update CRM and project tracking tools
• Maintain status boards for leads, inspections, estimates, and active jobs
• Coordinate communication with:
• Internal team members
• Subcontractors/crews
• Vendors and suppliers (as needed)
• Assist in building and documenting SOPs (checklists and repeatable processes for sales, marketing, and operations)
• Help monitor key business metrics:
• Weekly/monthly sales
• Job progress and timelines
• Collections and customer feedback
• Support hiring and HR:
• Posting job listings
• Screening applicants
• Scheduling interviews and helping with onboarding checklists

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Executive & Personal Assistant Support to VP (≈ 15–25%)

• Work closely with the VP to:
• Prioritize daily and weekly tasks
• Maintain and protect the calendar (meetings, calls, focus blocks)
• Prepare short summaries and action lists after key meetings
• Act as a direct support and right hand to the VP in day-to-day decision-making and follow-through
• Occasionally assist with personal/logistical tasks that support the VP’s productivity (organizing documents, filing, light travel coordination)

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About You

Education & Experience

• Bachelor’s degree (or equivalent experience) in Marketing, Communications, Business, or related field preferred
• 1–3+ years of experience in:
• Marketing coordination, digital marketing, or content/social media
• Operations, admin, or assistant work is a plus
• Experience in roofing, construction, trades, or home services is a bonus, not a requirement

Skills & Competencies

• Comfortable with:
• Social platforms: Facebook, Instagram, TikTok, Pinterest, X/Twitter, Threads, YouTube, Google Business Profile
• Basic video editing and simple graphic tools (or eager to learn)
• Email marketing platforms and basic list management
• Proficient using AI tools (e.g., ChatGPT or similar) for professional work, including:
• Drafting and refining social posts, emails, and website copy
• Researching topics and summarizing information
• Creating outlines, checklists, and SOP drafts to speed up execution
• Strong writing skills for posts, emails, and simple landing pages
• Highly organized and detail-oriented; able to manage multiple moving pieces
• Tech-comfortable:
• Google Workspace / Microsoft Office
• CRM/project management tools (training provided)

Personal Qualities

• Ambitious and excited to grow into leadership in marketing and/or operations
• Professional, mature, and comfortable working closely with ownership
• Creative, proactive, and solutions-focused
• High integrity, reliable, and consistent
• Enjoys a fast-moving, entrepreneurial environment where you help build the system, not just follow it

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Growth & Compensation

• Clear path to:
• Marketing Manager (owning strategy, budget, and future team), or
• Operations / General Manager (helping run the company day-to-day)
• Direct exposure to:
• Strategic decisions
• System building
• Leadership and business scaling
• Compensation: Competitive base salary (DOE) with performance-based bonus potential (including referral/partnership incentives and long-term earning potential that can exceed $200,000/year in senior roles)
• Schedule: Full-time, standard business hours (100% on site)
• Location: On-site role based in Carmel, IN, serving Carmel, Indianapolis, and surrounding areas

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How to Apply

Please apply via LinkedIn with

• Your resume
• A short note or cover letter answering:
• Why does this hybrid marketing + operations + assistant role appeal to you?
• How do you see yourself growing with Indianapolis Roofing LLC over the next 3–5 years?
• (Optional) Links or examples of:
• Social accounts you’ve managed
• Email campaigns, content, or portfolio pieces