VIE - E-commerce & Trade Marketing Project Manager Hermes Parfum et Beauté – Miami (M/W)

Job Description

Reporting to: E-commerce Manager (50%) and Marketing Manager (50%)

Position Overview : The E-commerce & Trade Marketing Project Manager plays a key role in ensuring seamless execution of online animations and omnichannel initiatives, supporting both digital and physical channels through store openings, optimizations, visual rotations, and brand visibility. This position serves as a business coordinator, driving cross-functional projects, between Digital and Marketing teams at a regional and global level (E-commerce, marketing teams in Paris).

Regional scope for Americas: Local Market and Travel Retail USA + Latin America

E-commerce responsibilities

Online Campaign Execution & Digital Optimization

• Execute online campaigns and implement digital optimizations to maximize visibility and engagement.
• Ensure timely updates of e-commerce platforms in line with product launches, animation calendars, and brand guidelines.
• Collaborate with clients and digital agencies to produce and deliver all required assets for optimal online presence.
• Coordinate with global teams in Paris to validate and approve assets and animations.
• Monitor online spaces regularly to identify improvement opportunities and maintain a premium brand image.
• Support the development and delivery of “Drive-to-Store” assets for physical points of sale.
• Track emerging e-commerce sites and platforms with strong growth potential and assist in opening new online doors.

Client Relationship Management

• Collaborate with the manager to maintain strong client relationships across regions through consistent communication and follow-ups.
• Participate in weekly and monthly touch-base meetings with clients to monitor project progress and implementations.
• Track meeting agendas, discussion points, and follow-up actions to ensure clear and consistent communication.
• Provide clients with regular updates on e-retail and trade plans to maintain transparency and alignment.

Analysis & Reporting

• Partner with the Marketing Manager to develop detailed e-retail plans per door based on market priorities and budget.
• Clean, consolidate, and analyze monthly sales data to ensure accuracy and actionable insights.
• Evaluate online door performance and contribute to comprehensive monthly and quarterly reports.
• Collaborate with clients to request and analyze campaign activation results for continuous improvement .

Marketing responsibilities

Visual Merchandising

Lead Travel Retail Americas visual rotations, including:

• Build the Visual Rotation Calendar for all TR Americas (Generic + PS doors)
• Propose a montage of the Visual Rotations per main PS door (launches, KCPs)
• Forecast visual proofs
• Send visual proofs to our providers and main clients
• Be the warrant of the quality of each visual produced
• Visuals orders, approval, production, shipment coordination, and installation coordination

Manage Visual merchandising execution, including

• Creation and update of planograms for Generic Doors
• Creation and update of planograms for PS doors
• Manage to work with the IWD program
• Work on assortments in collaboration of the Marketing and Commercial Team
• Oversee office visual rotations, ensuring consistency with Creation Calendar and brand guidelines
• Visuals Budget Follow-up

Trade Marketing

• Develop and manage Trade Plans for selected countries in Central America and Latin America, in coordination with the Marketing Director and Marketing Executive, based on business needs
• Lead store activation projects for selected markets, including : Animation proposal - production – shipment – installation
• Animations Budget Follow-up

Purchase order

• Place and manage all purchase order related to assigned visual rotations and trade marketing activations as well as Color proofs and VM kits

Reporting

• Work closely with the Marketing team in the preparation of regional reports: Launches, Monthly reports, Quarterly reports

Seminars

• In the case a seminar is organized in the region: support the Marketing team in the organization and visibility.

VIE Program Requirements

• Meet the Business France eligibility criteria.
• Tenure 18 months.
• Starting date: April 2026

Location: This position is in-person at our Corporate Regional Headquarters for Hermes Parfum et Beauté in Coral Gables Miami, FL.

Required Qualifications

• Fluent in English
• 1-2 years work experience in E-Commerce/ Trade Marketing in a B2B & B2C environment (Retail, CPG, Luxury, Travel Retail)
• Business School and/or University Degree, preferably, major in international marketing, advertising, media studies or business strategies
• Strong interpersonal, partnership and collaboration skills
• Expertise in Project Management including excellent multi-tasking, prioritization, and organizational skills
• Strongly detail-oriented with ability to execute guidelines while maintaining strategic perspective
• Experience working in a fast-paced environment with constant changes.
• Flexibility and appetite to navigate through an ever-evolving environment
• Curious about products, client behaviors, competitive landscapes
• Excel, PowerPoint and Asana advanced skills
• Capable of working autonomously with a proactive mind set while being a team player
• Process oriented and attention to details needed to lead efforts to improve go-to-market processes across assets and website campaign operations

Preferred Qualifications

• Fluent in Spanish, French is a plus
• Experience in Americas (particularly US) within retail luxury and/or cosmetic industry with regional exposure.
• Capable of working autonomously with a proactive mind set while being a team player
• Process oriented and attention to details needed to lead efforts to improve go-to-market processes across assets and website campaign operations
• Trade culture (Podiums, Retail store experience, training, pop up stores, analytic tools)
• Digital culture knowledge
• Experience with web analytics tools (Google Analytics, Google Trends)
• Experience with Digital Media Campaigns (Facebook Ad Manager, Google Ads)
• Experience with Asset Communication (sharing, tracking, monitoring)