DTC Marketing Manager, Respiratory

Site Name: USA - Pennsylvania - Philadelphia, Durham Blackwell Street

Posted Date: Dec 18 2025

As DTC Marketing Manager, Respiratory, you will be leading key projects for an important inhaled respiratory growth brand and an innovative launch product in refractory chronic cough. This role will be focused on campaign design, execution, measurement, and optimization - aligning the execution of our marketing plan with overall business unit objectives. This position will require outstanding leadership in many areas, notably omnichannel orchestration, life-cycle management, launch planning and driving performance. In this role you will have the opportunity to leverage leading-edge technology to orchestrate experiences for consumers and own core promotional channels.

Candidate should be a self-starter, who has a passion for ensuring marketing campaigns are customer focused, competitive, and high-impact.

This position will support key promotional activities including, but not limited to, strategic and executional campaign evolution, segmentation optimization, omnichannel strategy and execution, agency management and operational planning. This position will report to the DTC Marketing Director and will work in close partnership with the other brand team members and cross-functional matrix teammates: HCP Marketing, Digital Data & Technology, global marketing, Insights and Analytics team, and copy approval (PRT) to name a few.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Plan and enable omnichannel experiences tailored to customer segments.
• Lead development of assigned DTC promotional tactics (e.g. Social, Video, Digital, website, etc.) – including developing project briefs to ensure promotional materials will deliver on the brand strategy and meet business objectives.
• Define and facilitate development of campaign strategy and associated activities to ensure consistency with overall brand strategic imperatives.
• Partner with the insights and omnichannel analytics teams to analyze and optimize performance of marketing activities.
• Collaborate with other functional areas and lead the review process to ensure legal/regulatory compliance and medical accuracy of all marketing materials.
• Contribute to the annual operational planning process by shaping the tactical plan and budget required to achieve the brand’s stated objectives.
• Manage partner agency relationships, workflow and related expense budget.
• Assess marketplace and customer needs and formulate recommendations for future marketing activities that deliver high ROI/value/impact.
• Leverage and develop Marketing Competencies, including Problem Statement Formation and Analysis, Objectives and Key Results (OKRs), Messaging & Content Strategy, Campaign Reporting and Visualization, Brief Development.
• Foster an environment of innovation, inclusion, challenge, trust, and development

Basic Qualifications

• Bachelor’s degree.
• 3+ years of pharmaceutical business experience.
• DTC Marketing or other relevant commercial experience including HCP, Digital or Multi-channel marketing.
• Minimum of 2 days per week in office required in either Philadelphia, PA or Durham NC.

Preferred Qualifications

• Master’s Degree (MBA)
• Prior marketing launch experience
• Core marketing experience, including strategy development and execution.
• Knowledge of the healthcare system, market environment, customer care, and competitors
• Excellent communication, negotiation and presentation skills for a wide variety of audiences
• Strong relationship building, problem solving, teamwork, analytical and written/verbal communication skills.
• Experience influencing without direct authority and working successfully with cross functional teams.
• Experience bringing promotional materials through legal, regulatory and medical review.
• Demonstrated ability to lead a cross-functional team

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at [email protected] where you can also request a call.

Please note should your inquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a Recruitment FAQ guide. Click the link where you will find answers to multiple questions we receive

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/