Marketing Operations Manager

About Us

At First American, we put our People First Since 1889, we've held an unwavering belief in our people. We're passionate about what we do, and we're equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned us numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for ten consecutive years.

About The Role

The Marketing Operations Manager will ensure the integrity of our marketing data, systems, and performance measurement. You'll own the operational foundation that makes every marketing dollar accountable—driving consistency in tracking, reporting, and governance while enabling the team to scale.

Responsibilities

• Manage and coach direct report(s), ensuring clarity of goals, accountability, and professional growth.
• Build scalable processes and foster a culture of accountability and continuous improvement.
• Unify marketing data across disparate systems into a single, trusted view.
• Partner with IT, Analytics, and divisional teams to ensure integrations and data pipelines are accurate, consistent, and accessible.
• Establish data governance practices to improve availability, accuracy, and usability for reporting and analysis.
• Ownteamlead routingandconversiontrackingtoensureaccuracyandintegrity.
• Maintain alignment across platforms to eliminate duplicate or misattributed data.
• Build dashboards for spend, performance, ROI, and pipeline contribution.
• Ensure timely and accurate reporting for daily operational use and executive insights.
• Collaborate with Analytics to deliver clear, actionable performance readouts.
• Lead experiment design and incrementality measurement across campaigns.
• Ensure tests are properly instrumented and results are trustworthy.
• Share learnings broadly to refine investment and optimization decisions.
• Establish and enforce data quality standards across all performance marketing activities.
• Create governance frameworks for routing, QA, and reporting accuracy.
• Continuously optimize processes to improve efficiency and scalability.

Requirements

• 7+ years in marketing operations, performance marketing, or related data-driven marketing roles.
• Experience managing and developing operational or technical talent.
• Proven expertise in tracking, attribution, and campaign QA.
• Hands-on experience building dashboards, reporting frameworks, and governance processes.
• Strong attention to detail, with a reputation for data accuracy and operational rigor.
• Collaborative leader who can partner across marketing, analytics, and technology teams.
• Thinks big picture: Growth is holistic, expanding beyond just acquisition and performance marketing.
• Experimental: Naturally curious; makes data-driven decisions, in a timely manner, to solve problems and propose ideas.
• Forward thinking: Demonstrates a continuous improvement mindset, respecting the past while remaining flexible and open to new ideas and driving transformation.
• Acts like an owner: Keeps the big picture in mind while managing the inputs daily to achieve intentional outcomes. Holds accountability in the highest regard and instills others to follow suit. Translates results into digestible information and avoids buzzwordy jargon.