Digital Communications Manager

DEPARTMENT: Communications and Development

REPORTS TO: Communications and Development Director

FLSA CLASSIFICATION: Exempt, Full Time

LOCATION: Buffalo, NY

COMPENSATION: $63,000 – $72,000

EFFECTIVE DATE: Open

About Field & Fork Network

Field & Fork Network is a fast-growing New York State food and farming nonprofit that connects communities to innovative solutions that foster a sustainable food system. Our work focuses on four main areas: agriculture economic development, food access, youth development, and healthy neighborhoods.

We strive to live and advance Field & Fork Network’s Core Values of:

• Fair-Minded – We honor unique identities and perspectives with dignity.
• Forward thinking – We turn ideas into long-lasting solutions.
• Collaborative – We incorporate diverse voices and ideas.

We are deeply committed to fostering a work environment where people feel supported, listened to, and can do their personal best.

Double Up Food Bucks NY (DUFBNY) is one of Field & Fork Network’s signature programs. It matches SNAP benefits dollar for dollar on fruit and vegetable purchases, increasing family food dollars and supporting healthier nutrition. Local farmers benefit from new markets in which to sell their produce, building stronger local economies.

Responsibilities

Social Media & Content Creation

• Execute Integrated Communications Strategy: Support the implementation of a multi-channel communications plan to drive mission awareness, program visibility, donor engagement, and partner support.
• Content Creation & Storytelling: Write and edit compelling copy for social media, newsletters, blogs, and websites. Tailor content to audience and platform while maintaining a consistent tone and voice.
• Editorial Calendar Development: Contribute to the creation and management of an organization-wide content calendar, aligning communications with campaigns, programs, and strategic priorities.
• Capture Visual Content: Use basic photo and video equipment to collect visuals from events, site visits, or program activities. Edit and repurpose assets for use across digital channels.

Analytics & Reporting

• Use analytics tools (Google Analytics, social insights, email marketing dashboards) to measure performance and ROI.
• Prepare regular reports on content performance, audience behavior, and engagement trends.
• Use data to inform content strategy and refine digital efforts

Website & Digital Infrastructure Support

• Website & Digital Infrastructure Support: Assist with building and updating website content, particularly as we invest in a new digital hub and strengthen our online donor experience. Experience with CMS platforms like WordPress or Salesforce is a plus.
• Design Support: Create simple visual assets (e.g., social graphics, flyers, presentations) using tools like Canva or Adobe Creative Suite.

Digital Innovation & Best Practices

• Stay current on digital trends, tools, and industry best practices.
• Recommend new channels, formats, or strategies to improve content reach and engagement.

Qualifications

• 4–6 years of experience in communications, digital marketing, or social media management.
• B.A. required in communications, marketing, journalism, or a related field, non-profit sector experience is preferred.
• Strong understanding of key social platforms (Instagram, Facebook, LinkedIn, YouTube, X), their use and their analytics.
• Proven ability to write and edit for a variety of digital formats and audiences.
• Basic photo and video capture/editing skills for social media.
• Proficiency in Canva or similar tools; experience with Adobe Creative Suite is a plus.

What We Offer

• Field & Fork Network operates a hybrid model, combining remote and on-site work.
• Your salary is supplemented with a competitive benefits package including health benefits, paid time off, and 401(k) employer match.
• Compensation commensurate with experience.

How To Apply

If you are passionate about making a difference and have the skills to drive organizational excellence in a nonprofit setting, we invite you to apply and join us in advancing our mission. As an equal opportunity employer, Field & Fork Network considers applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status.

To apply, please send a cover letter, resume and a portfolio of relevant work to [email protected]. Please include Digital Communications Manager in the subject line. Do not use the LinkedIn Easy Apply feature.