Marketing and Sales Officer

Description

The Marketing and Sales Officer is an exempt position responsible for the strategic planning, execution, and oversight of all marketing, sales, census growth, and referral development initiatives across Evergreen communities. This role integrates marketing leadership with direct sales execution to ensure consistent branding, strong referral partnerships, community readiness, and sustained occupancy growth. The Marketing and Sales Officer collaborates closely with operations, clinical leadership, and community teams to support organizational goals and resident satisfaction.

Essential Functions

Marketing & Sales Strategy

Develop and execute integrated marketing and sales strategies aligned with organizational objectives
Drive lead generation, inquiry management, tour conversion, and lease execution
Establish, monitor, and adjust marketing and sales benchmarks across all communities
Oversee branding, website content, digital marketing, social media, and marketing collateral
Ensure consistency of messaging and brand standards across all Evergreen communities

Census Growth & Referral Development

Build, maintain, and expand referral relationships, both paid and unpaid
Conduct and delegate discovery conversations, tours, follow-up communications, and closing activities
Ensure speed-to-lead and responsiveness standards are consistently met
Track, analyze, and report census metrics, referrals, move-ins, move-outs, and waitlists
Implement targeted outreach strategies to support census stabilization or growth

Community Readiness & Standards

Ensure all communities are tour-ready and meet Evergreen standards
Conduct regular property walk-throughs focused on cleanliness, safety, and presentation
Oversee move-in and move-out standards, including room readiness and documentation
Ensure staff are notified of tours and prepared to support family and resident experiences

Leadership & Team Oversight

Provide leadership, coaching, and accountability for marketing and sales personnel
Conduct regular check-ins, goal reviews, and performance evaluations
Delegate responsibilities while maintaining oversight of results and outcomes
Identify training needs and recommend or facilitate in-services
Foster a collaborative, ethical, and results-oriented team culture

Operational & Administrative Support

Support family communication and resident satisfaction initiatives
Collaborate with operations and clinical teams regarding assessments and admissions
Oversee accurate documentation and reporting of marketing and sales activity
Coordinate with vendors related to marketing, advertising, and outreach efforts
Assist in the development and implementation of standardized marketing and sales processes

Physical Requirements

Must be able to access and navigate the communities.
Must be able to lift up to 25 pounds at a time.
Prolonged periods sitting at a desk and working on a computer.
Nonsmoking buildings and property.

Standards

Residents and families are always the priority in all marketing and sales activities
Maintain confidentiality and compliance with HIPAA and organizational policies
Promote a positive, professional, and respectful work environment
Maintain accurate records, reports, and documentation
Demonstrate ethical conduct, accountability, and integrity
Maintain dependable attendance and availability

Pay: From $80,000.00 per year

Benefits

Dental insurance
Health insurance
Paid training
Vision insurance