Director of Digital Strategy and Marketing

Director of Digital Strategy and Marketing

About the Company

We are a not-for-profit financial cooperative dedicated to putting people first in the banking industry since 1930.

Company Overview

As a financial cooperative, we focus on providing our members with exceptional service and valuable financial products.

About the Role

We are seeking a visionary leader as our Director of Digital Strategy and Marketing. In this role, you will lead the charge in transforming our digital presence and enhancing our brand relevance in an ever-changing financial landscape. This position will unify marketing, digital banking, youth engagement, onboarding, and fintech strategy into a powerful growth engine that is centered around caring, member-focused experiences driven by data and innovation.

Key Areas of Responsibility

• Holistic Marketing & Brand Strategy: Craft and execute a comprehensive omnichannel marketing strategy that integrates digital, physical, and community engagements. Your insights will help drive member acquisition, engagement, and retention aligned with our business objectives.
• Digital Banking & Member Onboarding: Develop and implement a robust digital banking strategy that fosters growth, enhances member engagement and builds loyalty.
• Harnessing AI for Marketing: Utilize AI technologies to deliver timely and pertinent messaging that enhances member interaction and builds trust.

Required Qualifications and Skills

• 10+ years of progressive leadership experience focused on digital marketing, digital banking, or fintech.
• 5+ years in a senior management or executive role.
• Demonstrated success in leading digital transformation initiatives in the financial services sector.
• Strong understanding of AI, generative AI, and data-driven marketing methodologies.
• A commitment to embodying and promoting our brand with a compassionate, member-first mindset that aligns with our mission as a cooperative.

Travel Requirements: Less than 10%

Key Skills

• Leadership
• Digital Marketing
• Banking Expertise
• Financial Services Knowledge
• Artificial Intelligence Proficiency
• Executive Leadership
• Brand Strategy Development