Digital Marketing Manager

Media Buying and Digital Marketing Manager

Do you excel in media buying and drive revenue through direct response marketing? We are seeking a media buyer/digital marketing manager to research, strategize, and run ads across YouTube, Facebook, TikTok, Google, and other platforms.

You will work with a team of videographers, copywriters, strategists, and data scientists to plan each client, forecast targets, script and direct creative, then launch and hit forecasted targets every quarter.

Responsibilities

• Manage upwards of $50,000-$75,000 per day on advertising platforms like YouTube, Facebook, TikTok, and Google Search & Display.
• Forecast and create scenarios to hit client targets, including mapping out ad metrics, conversion rates, and coming up with new forecasts based on lowering CPC and increasing conversion rates.
• Compile and analyze performance data for ad creative, landing pages, and offers to assess effectiveness and identify optimization opportunities.
• Identify pages in the sales funnel that aren't hitting industry benchmarks, allowing us to increase conversion rates and drive more revenue with the same amount of traffic.
• Work with our creative team to come up with new angles, big ideas, and drive creative strategy for our clients.
• Brainstorm new and creative growth strategies and campaign ideas that set us apart from the competition.
• Research competitors and look to use their strategies to inspire our ads and funnels.