Vice President Marketing

JOB PURPOSE

Reporting directly to the CEO, the VP of Marketing develops and executes comprehensive marketing campaigns and new product development that build and sustain strong sales revenue and launches new, market-driven products.

DUTIES & RESPONSIBILITIES

• Manage a team of internal Marketing and Engineering staff and related external providers
• Implement marketing plans, positioning, and go-to-market strategies
• Obtain and use internal and external data to help measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs)
• Build personas and devise campaigns that engage, inform, and motivate consumers on Clarus’ product line
• Lead, develop and grow an effective in-house marketing team
• Manage continued development of advertising technology to improve audience management, bidding, and targeting strategies
• Develop strong brand identity, position, and messaging
• Provide product pricing strategies and recommendations
• Develop products from concept to factory production while meeting budget and timeline requirements
• Create and iterate designs through sketches, prototypes, and renderings; and use software to develop virtual models of designs
• Complete design and development of new products including conceptual design, material requirements, production workflows and cost analysis and is responsible for overseeing, developing, and implementing all marketing functions.
• Design production workflows to validate the concept with prototypes in the manufacturing process
• Optimize material and manufacturing requirements to deliver Clarus' high-quality standard at the lowest cost
• Evaluate product safety, appearance, and function to ensure the design meets all performance requirements
• Secure approval by making a compelling case presenting designs and demonstrating prototypes to all levels of leadership
• Provide market/industry reports and insights
• Lead end of life cycle analysis and recommendations for products (i.e. sku rationalization)

QUALIFICATIONS

• Previous experience as Vice President of Marketing, Marketing Director, or other senior position
• Proven success in the commercialization of consumer products in a manufacturing environment
• Demonstrated results leading the design and development of successful consumer products
• Experience drafting product designs In SolidWorks, MicroStation, AutoCAD, and/or Revit
• Strong creative skills to design products while also being able to outline production requirements and workflows
• Expertise defining, analyzing, and reporting performance marketing metrics in a multi-channel environment
• Proven track record of building high-performance marketing/brand teams in growth environment, while creating a plan for scale across the marketing organization
• Experience managing significant marketing budgets
• Excellent organizational and multi-tasking skills, with attention to detail
• Excellent oral and written communication skills
• Excellent communication skills, with the ability to effectively present to all levels of the company
• Bachelor's degree required; MBA preferred