Digital Marketing Coordinator

492737
Brownsville, Texas
Communications & Marketing
Clerical
Full Time
Closing at: Dec 21 2025 - 23:55 CST

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Title: 495 - Digital Marketing Coordinator

Organization: Communications & Marketing

Department: 495 - Communications & Marketing

Location: CMD

Rate of Pay: DOQ

Job Summary

The City of Brownsville is seeking a Full-Time Digital Marketing Coordinator in the Communications & Marketing Department (CMD). The Coordinator will play a key role in supporting the efforts of the City’s CMD by developing, executing, and optimizing social media content and marketing campaigns that engage, inform, and educate Brownsville residents. This position plays an integral role in managing Brownsville’s online presence across social media, email, and on-line platforms, ensuring consistent brand messaging and engagement with target audiences.

The Coordinator is responsible for the creation of social media and marketing campaigns, analytics reporting, working collaboratively across the department, with other City departments, and with external partners as needed. This role requires experience, attention to detail, creativity, and a strong understanding of social media and marketing trends and tools to effectively position Brownsville in an appealing and competitive economic development landscape.

Under the direction of the CMD Director, the Digital Marketing Coordinator, is responsible for managing the effective social media platforms of the City and supporting the marketing division through the continuous development of detailed departmental services and programs.

The successful candidate will have a minimum of 5-years’ experience as a social media (i.e. Facebook, Instagram, X, LinkedIn, YouTube) or digital marketing (i.e. strategy development across paid, earned, and owned digital channels, including SEO) coordinator/manager. This position is for experienced professionals.

Competencies

Professional Values
Social Media Strategy
Brand Content Development
Budget and Resource Management
Data and Analysis Reporting
SEO Fundamentals
Excellent Communication (Verbal, Written, Visual, Presentation)
Research Skills
Trend Awareness
Project Management
Editing Skills and Attention to Detail

Key Functions/Knowledge/Skills

Develop, implement, and manage comprehensive social media strategies aligned with City goals; define KPIs and set targets for awareness, engagement, and conversions.
Oversee creation, curation, scheduling, and publishing of engaging text, photo, video, and multimedia content across platforms.
Design, launch, and monitor integrated social media campaigns, including paid ads and promotions, and manage influencer/ambassador partnerships.
Foster relationships with followers, respond to queries, manage customer reviews, and cultivate brand loyalty.
Track, analyze, and report on social media metrics (engagement, reach, ROI) using tools like Google Analytics, adjusting strategies for optimization.
Stay updated on new platforms, algorithm changes, design tools, and consumer trends to keep strategies relevant.
Collaborate with CMD staff (managers, producers, reporters) to enhance community engagement, deliver information and education to residents.
Work with CMD and City department teams to ensure brand consistency and integrated efforts.
Manage social media budgets and ensure proficiency with scheduling, analytics, and creative software.
Act as a brand ambassador, ensuring a consistent brand voice, while managing positive online reputation.
Other duties as assigned.

Minimum Education & Experience

Bachelor’s Degree, Master’s Degree preferred, in Marketing, Communications, Journalism or a related field.
Minimum five (5) years’ experience in the areas of social media management, advertising or public relations.
Fluent across a variety of communication channels as an active and passionate participant.
Demonstrate a strong attention to detail ensuring that all creative content is accurate, follows social best practices, and brand guidelines.
Familiarity with marketing and advertising analytics, insights, and reporting.
Familiarity with project management, public relations, and media buys.
Excellent writing, communication, and presentation skills.
Demonstrated ability to manage external and internal relationships.
Knowledge in Adobe Creative Suite, Canva, and Microsoft Office Suite.

Special Certifications & Licenses

Valid Texas Driver’s License

Independence & Judgement

Average judgment: must recognize and resolve problems such as bad grammar, type of procedure to apply, where to refer call or correspondence without specified destination; may involve freedom in selection of work methods among approved routines, setting of priorities, or sequencing of tasks within established schedules.

Initiative & Ingenuity

General guidelines: occasionally requires interpretation of available options to apply to non-standard situations; day-to-day work drives priorities.

Supervisory & Responsibility

Does not supervise.

Financial Responsibility

Does not deal with money.

Level & Frequency of Outside Contact

Lots of contact with highly varied groups involving sensitive or difficult interactions.

Physical Demands

Office job with little or occasional light physical effort. Ability to exert up to 20 lbs. of force occasionally or a negligible amount of energy frequently to lift, push, pull or otherwise move objects.

Responsibility for Equipment & Property

Responsible for use of equipment/property such as office equipment, supplies, etc., which are used in office. Use of city vehicle.

Working Conditions

Office job, no adverse conditions.

Other Requirements

The City of Brownsville requires all employees to successfully pass a Drug & Alcohol examination and a Background Check.

ADA Requirements

The City of Brownsville is an Equal Opportunity Employer. ADA requires the City to provide reasonable accommodations to qualified individuals with disabilities. Prospective and current employees are invited to discuss accommodations.

Benefits

The City of Brownsville offers a comprehensive benefits package designed to support its employees' well-being and future. Employees participate in a robust retirement plan through the Texas Municipal Retirement System (TMRS) City to Employee Matching Ratio 2:1, with eligibility for retirement after 5 years of service at age 60 or 20 years of service at any age.

The City provides exceptional health benefits, including medical, dental, and life insurance plans for employees and their families, along with vision coverage for employees enrolled in health insurance through MetLife. Employees and their dependents can also access care at Frontier Clinic at no cost when covered by the City's health plan. Additionally, pet insurance is available as a voluntary benefit.

Employees have access to deferred compensation plans through Equitable and supplemental insurance options from AFLAC and Colonial Life. Full-time employees accrue 10 sick days and 15 vacation days annually.

The City offers parental leave concurrent with FMLA for eligible employees, longevity pay, and 100% tuition assistance up to $5,000 annually. Furthermore, Brownsville observes 14 holidays per year, plus two floating holidays, giving employees a balanced and rewarding work-life experience.

Starting in fiscal year 2025, employees will have access to flexible scheduling options as part of our commitment to work-life balance.

EEOC Statements

The City of Brownsville does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors.