Digital Marketing and Communications Manager

Chapman University School of Pharmacy is seeking a Digital Marketing and Communications Manager to develop and implement a comprehensive marketing strategy. This role involves working closely with stakeholders to elevate the school's public profile and manage various communication and marketing activities.

Responsibilities

• Develop and manage communication and marketing strategies and activities
• Develop and execute a comprehensive communication campaign and marketing strategy to support growing research activity
• Serve as primary liaison between the college and central marketing office ( SMC ) to support a coordinated approach to communicate with internal and external constituencies
• Manage college communications internal workflow, implementation timeline and procedures
• Ensure the development and implementation of a comprehensive communication campaign and marketing strategy
• Work with Dean and Leadership Cabinet to promote and enhance the reputation of the college
• Oversee communication activities including production timeline, review materials, respond to inquiries, and distribution of materials
• Monitor communications metrics and propose optimization and amplification strategies
• Facilitate focus groups to determine effective marketing and communication strategies
• Foster partnerships and engage the college community to contribute their stories
• Identify and share newsworthy stories about college events, special guests, research, students, alumni, etc
• Provide marketing, editorial and copy writing expertise
• Coordinate with college on alumni and outreach events such as Panther for a Day, Commencement, Homecoming, Science on Tap, etc
• Work with Alumni engagement to build relationships for future partnerships with the College
• Participate in relevant marketing, communications, college, team, and public relations meetings
• Field, track and support requests for communication and marketing needs such as event publicity requests, email campaigns, digital signage, web content, printed publications, etc
• Serve on committees, attend meetings and provide service to the College and University as needed
• Develop and implement a comprehensive social media strategy that measurably increases engagement and reach among prospective students, current students, alumni, and other constituencies and promotes Schmid strengths and research accomplishments, aligned with brand guidelines
• Work with multiple cross campus departments to share and promote Schmid College events in their department newsletters
• Manage all Schmid College social media accounts
• Produce engaging, high-performing social media posts daily
• Strategize and identify content, and write, edit, and format announcements, stories, and event coverage, including live tweeting and photographing of events
• Ensure content is uniquely suited to each platform
• Monitor and moderate online discussions on social media platforms
• Respond appropriately to questions and comments posted to social media accounts
• Hires, train and supervise a team of student workers
• Approve time sheets and maintains schedules
• Assign duties as required for needs of the business
• Attend marketing meetings with the Strategic Marketing and Communication staff
• Stay informed of and make recommendations for implementing new technologies, web strategies and designs

Skills

• Bachelor's degree or minimum of 5 years' experience in related fields or equivalent combination of education and experience
• Understanding of academic, research, education functions and operating principles of a private university, especially in the science and technology fields with the ability to learn and apply science concepts
• Demonstrated communication management skills and the ability to work effectively with decision-makers across many levels of an organization
• Experience in marketing communication strategies and branding concepts
• Proven journalistic writing style/acumen
• Associated Press style writing, proper sentence structure and word usage
• Strong written communication skills; ability to prepare clear, structured, grammatically correct, and articulate and persuasive materials, correspondence and other documents
• Strong computer skills in using word processing, spreadsheets, presentations, Internet, digital/social media and email applications
• Experience using Microsoft Office and Adobe Suite applications
• Technical skills to learn and use enterprise systems and departmental tools
• Knowledge of current communication tools, social media and platforms to build an online community, deliver messages and share news and information
• Ability to work independently, take initiative, and exercise discretion and judgement
• Analytical skills to interpret statistical data, evaluate program effectiveness and recommend changes
• Strong commitment to customer service and teamwork
• Basic HTML
• WordPress and content management systems such as Cascade
• Still photography, video editing, and graphic design experience a plus
• Experience working with admissions in a higher education setting

Company Overview

• A top 50 research school, Chapman Pharmacy is an ACPE and WASC-accredited institution located in Irvine, California. It was founded in undefined, and is headquartered in US, with a workforce of 501-1000 employees. Its website is http://www.chapman.edu/pharmacy.